13 Facebook Live Tips from Hootsuite’s Social Media Team

13 Facebook Live Tips from Hootsuite’s Social Media Team

Facebook Live introduces an audience to the people behind a brand—an experience that builds real human connections.

To discover other ways Facebook Live can benefit a business, we spoke to Hootsuite’s social media marketing specialist, Amanda Wood, and social media marketing coordinator, Christine Colling.

Emphasizing the importance of authenticity, Wood shares, “Facebook Live is a way for marketing to be less polished, and more raw and authentic. With so much competing noise on social, content can often come across as an advertisement. Facebook Live gives insight into the brand personality and culture.”

Continue reading to find out what Hootsuite’s social media team learned from doing Facebook Live video.

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.

13 tips for Facebook Live success

1. Test your equipment

“You can make your Facebook Live broadcast private at first for testing,” Wood explains. “This lets you see what it will look like and how it will sound.”

Many issues can easily be avoided with a brief run-through and test.

Before every one of Hootsuite’s Facebook Live broadcasts, we test out our tech equipment, check our lighting, ensure all microphones are working properly, and monitor external sound levels. As far as equipment goes, our team recommends using an external microphone (especially for interviews) to ensure optimal audio performance. A tripod is also important to ensure you capture a steady shot.

2. Don’t focus on perfection

A big part of Facebook Live’s appeal is the authentic content. Maker Studios’ chief content officer Erin McPherson declares, “The new authority is authenticity.” This is especially true if you’re targeting millennials, as only six percent of this age group trust traditional online advertising.

Colling says, “Don’t be stressed out if it’s not perfect! The appeal of Facebook Live is its unedited and raw nature, and your audience is much more forgiving here.”

3. Prepare talking points

Appearing authentic is not the same as being unprepared. To avoid any uncomfortable moments in your Facebook Live broadcast, think about what you’re going to say in advance. If you hit a lull in the discussion, you can easily turn to your talking points to spark interesting conversation.

4. Schedule a ‘Go Live’ notification

A “Go Live” notification is a great way of to ensure your audience knows when to tune in. In your video settings, simply toggle the switch from off to on.

Once you’ve done this, your followers can subscribe to your channel and will receive a push notification when your broadcast begins streaming.

5. Promote your broadcast

In addition to scheduling a notification for our audience, we make sure to promote our broadcasts through our other social channels.

We schedule regular Facebook and Twitter posts letting people know when to tune-in. Wood shares, “We also create Snapchat and Instagram Stories with a sneak preview of the content we’ll be covering in our Facebook Live broadcast to spark our audience’s interest, as well as a clear call-to-action inviting viewers 30 minutes before we go live.”

6. Reintroduce what you’re talking about often

If you’ve ever walked into a meeting late, you know how frustrating it is to not know what’s going on. To avoid making your audience feel this way, Wood recommends reintroducing your topic often.

“Give yourself a buffer time at the beginning so that people have time to join the video, and then get others up to speed by repeating the topic and current discussion at least once again,” she advises.

7. Have a dedicated engagement person if possible

A Facebook Live broadcast is a fast-paced event where many things are happening at once. When we run our Facebook Live broadcasts, we have a person dedicated to monitoring and responding to comments.

Colling recommends streamlining this process by having a list of resources and key messaging ready.

“You’re likely to get the same questions or comments more than once, so this is a great way to save time and maintain consistency,” she explains.

8. Boost your content right away

If you have the budget, there’s no better way to promote your Facebook Live event than by giving it a boost. As Wood explains, “Make a bigger impact and reach more people with your Live video by boosting it after you’ve ended the broadcast. You can set your spend and choose the audience you want to target. Using a tool like AdEspresso can help a lot with this!”

It’s important to stay on top of your efforts, and keep an eye on the post to make sure you’re reaching your target audience. Wood recommends checking your boosted post for responses every day and adjusting if needed.

9. Repurpose content for your other channels

When you’re planning your Facebook Live event, consider how you will be able to repurpose the content.

Our social team will shorten the video for regular Facebook and Instagram video, and share any tips to the appropriate social channels as posts.

Colling shares, “It’s also a great idea to think about how you can turn the content of your Facebook Live broadcast into a permanent piece of evergreen content, like a blog post or guide.”

One of the best ways to repurpose your broadcast is to highlight key tips and the most valuable information, and create a piece of content your audience can refer to and use as a trusted resource.

10. Make sure you have visible branding

While you might find it hard to forget your brand, others who are tuning into your Facebook Live broadcast might need a reminder. Ensure you have visible and easily recognizable branding representing your company throughout the entire broadcast.

At Hootsuite, we add a watermark of our logo to the corner of the video and shoot on a set that contains branded merchandise, like Hootsuite t-shirts and Owly plush toys.

11. Keep your intro short

“Our first broadcast had an intro that was almost five minutes long,” Colling shares. “We realize we should have limited the intro to one minute, at the maximum.”

While it’s important to have an intro in order to acquaint your audience with the topic, you don’t want it to be so long that your audience drops off.

12. Track the right metrics

Facebook counts a video view at three3 seconds, but at Hootsuite we focus on viewers who reach the 10 second mark of our Facebook Live stream. This means that the viewer has not only surpassed the autoplay mark, but stayed an extra seven seconds.

In addition to counting the number of viewers who stayed for 10 seconds or more, we measure the average watch time, and the percentage of viewers who watch with sound on and off.

To measure engagement, we look at the number of comments we received as well as shares. As Wood declares, “If you’re getting shares, you’re getting views.”

13. Know how to drive traffic

Facebook Live can bring big attention to your brand and help drive traffic in many ways. Colling explains, “When you publish your video, you can edit the copy to include clear CTAs encouraging your audience to visit your other channels.”

Provide links to resources such as your blog, guides, website, and webinars, and encourage your viewers to check them out.

There’s no one size fits all key to success for Facebook Live, but the above tips can guide you in the right direction. Test and adjust your approach as necessary, and find the best fit for your brand.

Dara is a Blog Writer at Hootsuite. She writes about social media, technology, and Hootsuite happenings.

This content was originally published here.

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Trump’s 2020 attack strategy: Smear Biden over mental fitness
By Eric Bradner, Ryan Nobles and Dan Merica, CNN

President Donald Trump and his allies have zeroed-in on an attack against Joe Biden, going after the presumptive Democratic governmental nominee’s mental physical fitness in a coordinated effort using smears and innuendo to paint him as ill-quipped to be President of the United States.

Trump for months has questioned the mental skill of the opponent he calls “Drowsy Joe.” Trump last week described Biden as “a sleepy person in a basement of a home,” and he has actually repeatedly recommended that Biden did not personally write declarations issued by his project criticizing Trump’s handling of the coronavirus pandemic.

His project and the Republican National Committee have progressively focused its attacks on Biden’s tendency for on-camera verbal stumbles in recent weeks, as it looks for to define Biden after he emerged triumphant from the Democratic primary.

One example came previously this month, when Trump’s campaign launched an ad comparing Biden and Vermont Sen. Bernie Sanders, which closed with the line: “At least Bernie remembers his positions.”

https://twitter.com/parscale/status/1247928262036258816

The attacks are an early demonstration of how Trump will utilize the full Republican politician Celebration apparatus to run a scorched-earth campaign based upon personal insults and unwarranted insinuations– a heightened variation of his playbook from 2016, when Trump and his allies, without proof, called into question Hillary Clinton’s health. They have actually become a daily occurrence from Trump’s campaign, assistants and Republican allies throughout every medium possible– on social media, in campaign e-mail blasts and videos and on Trump-aligned media companies like Fox News.

Biden’s advisers and Democratic allies mention that Trump is guilty of many of the same verbal tics he is attacking Biden over, and often lies and embraces conspiracy theories.

As one Biden ally put it: “Has Trump taken his own guidance and downed a gallon of bleach yet?”

The attacks weaponize Biden’s propensity to stumble over words, utilize the wrong word or interrupt himself in the middle of long answers by stating, “anyhow,” and altering course. To fans of a former vice president who in December 2018 called himself a “gaffe maker,” those long-time spoken tics have always belonged to Biden’s public persona. They are made more forgivable to his advocates by Biden’s openness about conquering a stutter.

Aside from periodic jousts amongst assistants on Twitter, Biden’s project has mostly neglected the Trump project’s attacks.

Biden-world’s view is that the political and media landscape has actually shifted because 2016, when every Trump attack on a rival was treated as novel and took command of the project narrative on social media and cable news.

His consultants pointed to Trump’s stopped working efforts to guide the political discussion in the 2017 Virginia governor’s race, when he and his GOP allies cautioned of the MS-13 gang, in addition to the 2018 midterms, when Trump’s message concentrated on caravans of refugees approaching the US-Mexico border.

” The misapprehension that whatever Trump wishes to speak about is inherently efficient and that he gets to act as the media’s at-large task editor has actually been closed,” a Biden consultant said.

As Biden has adapted to marketing in the age of coronavirus– knocked off the campaign path and rather transmitting occasions and interviews from a transformed rec room in his basement in Delaware– Trump’s project is seizing on every on-camera miscue, with conservative Trump allies such as Fox News host Sean Hannity then magnifying them.

” His sharpness, or absence thereof is on screen every day, every time he talks,” Trump project spokesperson Tim Murtaugh informed CNN in response to concerns about the technique. “His failure to keep a train of thought going is obvious.”

Biden frequently looks down at his notes, which Trump’s allies have actually mischaracterized as Biden dropping off to sleep. Trump’s boy Eric Trump tweeted a seven-second video from Biden’s online broadcast with Hillary Clinton on Tuesday, along with the hashtag “#SleepyJoe.”.

https://twitter.com/EricTrump/status/1255213748811374596.

Robby Mook, Hillary Clinton’s 2016 campaign supervisor, said Trump “always projects his biggest weakens on his challenger in an attempt to deflect criticism from himself.”.

” What is very clear is the White Home thinks his presidency will be evaluated on how properly he is managing coronavirus, so it makes ideal sense that he is now attempting to accuse his challenger of incompetence, which is ridiculous.”.

The attacks resemble how Trump’s campaign pursued Clinton in 2016, Mook noted. Trump and his campaign frequently cast the former secretary of state as sick or unhealthy, a technique that was further elevated after Clinton stumbled after a September 11 occasion in New York due to concealed pneumonia.

” I simply see a pattern regularly from 2016 all the way through now, which is, he attempts to predict his most significant issues onto his opponents so he gives the media a false equivalence to attempt to muddy the water,” Mook stated. “Part of the factor he was so obsessed with calling Hillary Clinton dishonest is because he is probably the most deceitful individual to win the White Home.”.

Biden advisers argue that Trump’s efforts to caricature Biden won’t overcome the same qualities that insulated him in the Democratic primary: After 5 decades in the public eye and eight years as President Barack Obama’s No. 2, voters feel like they know him.

Biden frequently expresses distaste for attacks on his rivals’ character. His aides say that by questioning Biden’s mental capability, the President is guiding the project toward concerns of character and fitness.

” This is asinine to tee up– since it’s 10,000 times even worse for him,” a Biden adviser stated.

As an example of how easily Trump could be parodied, Biden’s assistants indicated a video from The Daily Show in which Fox News hosts and analysts’ comments about Biden’s mental skill were interspersed with videos of Trump’s own verbal flubs.

Biden spokesman Andrew Bates tweeted The Daily Program’s video, which has been seen 3.6 million times on Twitter, on March 25, in action to Trump spokesperson Matt Wolking tweeting: “When is the last time Joe Biden was lucid?”.

https://twitter.com/AndrewBatesNC/status/1242886701002960896.

” Triggering voters to assess prospects’ mental states is a devastating proposal for Donald Trump, so we’re never going to prevent him from going there,” Bates said.
– CNNPolitics.

Trump’s 2020 attack strategy: Smear Biden over mental fitness By Eric Bradner, Ryan Nobles and Dan Merica, CNN President Donald Trump and his allies have zeroed-in on an attack against Joe Biden, going after the presumptive Democratic governmental nominee’s mental physical fitness in a coordinated effort using smears and innuendo to paint him as ill-quipped to be President of the United States. Trump for months has questioned the mental skill of the opponent he calls “Drowsy Joe.” Trump last week described Biden as “a sleepy person in a basement of a home,” and he has actually repeatedly recommended that Biden did not personally write declarations issued by his project criticizing Trump’s handling of the coronavirus pandemic. His project and the Republican National Committee have progressively focused its attacks on Biden’s tendency for on-camera verbal stumbles in recent weeks, as it looks for to define Biden after he emerged triumphant from the Democratic primary. One example came previously this month, when Trump’s campaign launched an ad comparing Biden and Vermont Sen. Bernie Sanders, which closed with the line: “At least Bernie remembers his positions.” https://twitter.com/parscale/status/1247928262036258816 The attacks are an early demonstration of how Trump will utilize the full Republican politician Celebration apparatus to run a scorched-earth campaign based upon personal insults and unwarranted insinuations– a heightened variation of his playbook from 2016, when Trump and his allies, without proof, called into question Hillary Clinton’s health. They have actually become a daily occurrence from Trump’s campaign, assistants and Republican allies throughout every medium possible– on social media, in campaign e-mail blasts and videos and on Trump-aligned media companies like Fox News. Biden’s advisers and Democratic allies mention that Trump is guilty of many of the same verbal tics he is attacking Biden over, and often lies and embraces conspiracy theories. As one Biden ally put it: “Has Trump taken his own guidance and downed a gallon of bleach yet?” The attacks weaponize Biden’s propensity to stumble over words, utilize the wrong word or interrupt himself in the middle of long answers by stating, “anyhow,” and altering course. To fans of a former vice president who in December 2018 called himself a “gaffe maker,” those long-time spoken tics have always belonged to Biden’s public persona. They are made more forgivable to his advocates by Biden’s openness about conquering a stutter. Aside from periodic jousts amongst assistants on Twitter, Biden’s project has mostly neglected the Trump project’s attacks. Biden-world’s view is that the political and media landscape has actually shifted because 2016, when every Trump attack on a rival was treated as novel and took command of the project narrative on social media and cable news. His consultants pointed to Trump’s stopped working efforts to guide the political discussion in the 2017 Virginia governor’s race, when he and his GOP allies cautioned of the MS-13 gang, in addition to the 2018 midterms, when Trump’s message concentrated on caravans of refugees approaching the US-Mexico border. ” The misapprehension that whatever Trump wishes to speak about is inherently efficient and that he gets to act as the media’s at-large task editor has actually been closed,” a Biden consultant said. As Biden has adapted to marketing in the age of coronavirus– knocked off the campaign path and rather transmitting occasions and interviews from a transformed rec room in his basement in Delaware– Trump’s project is seizing on every on-camera miscue, with conservative Trump allies such as Fox News host Sean Hannity then magnifying them. ” His sharpness, or absence thereof is on screen every day, every time he talks,” Trump project spokesperson Tim Murtaugh informed CNN in response to concerns about the technique. “His failure to keep a train of thought going is obvious.” Biden frequently looks down at his notes, which Trump’s allies have actually mischaracterized as Biden dropping off to sleep. Trump’s boy Eric Trump tweeted a seven-second video from Biden’s online broadcast with Hillary Clinton on Tuesday, along with the hashtag “#SleepyJoe.”. https://twitter.com/EricTrump/status/1255213748811374596. Robby Mook, Hillary Clinton’s 2016 campaign supervisor, said Trump “always projects his biggest weakens on his challenger in an attempt to deflect criticism from himself.”. ” What is very clear is the White Home thinks his presidency will be evaluated on how properly he is managing coronavirus, so it makes ideal sense that he is now attempting to accuse his challenger of incompetence, which is ridiculous.”. The attacks resemble how Trump’s campaign pursued Clinton in 2016, Mook noted. Trump and his campaign frequently cast the former secretary of state as sick or unhealthy, a technique that was further elevated after Clinton stumbled after a September 11 occasion in New York due to concealed pneumonia. ” I simply see a pattern regularly from 2016 all the way through now, which is, he attempts to predict his most significant issues onto his opponents so he gives the media a false equivalence to attempt to muddy the water,” Mook stated. “Part of the factor he was so obsessed with calling Hillary Clinton dishonest is because he is probably the most deceitful individual to win the White Home.”. Biden advisers argue that Trump’s efforts to caricature Biden won’t overcome the same qualities that insulated him in the Democratic primary: After 5 decades in the public eye and eight years as President Barack Obama’s No. 2, voters feel like they know him. Biden frequently expresses distaste for attacks on his rivals’ character. His aides say that by questioning Biden’s mental capability, the President is guiding the project toward concerns of character and fitness. ” This is asinine to tee up– since it’s 10,000 times even worse for him,” a Biden adviser stated. As an example of how easily Trump could be parodied, Biden’s assistants indicated a video from The Daily Show in which Fox News hosts and analysts’ comments about Biden’s mental skill were interspersed with videos of Trump’s own verbal flubs. Biden spokesman Andrew Bates tweeted The Daily Program’s video, which has been seen 3.6 million times on Twitter, on March 25, in action to Trump spokesperson Matt Wolking tweeting: “When is the last time Joe Biden was lucid?”. https://twitter.com/AndrewBatesNC/status/1242886701002960896. ” Triggering voters to assess prospects’ mental states is a devastating proposal for Donald Trump, so we’re never going to prevent him from going there,” Bates said. – CNNPolitics.

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