Killer Tips for a Powerful Social Media Strategy – Social Media Explorer

Killer Tips for a Powerful Social Media Strategy – Social Media Explorer

Killer Tips for a Powerful Social Media Strategy
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Social media, love it or hate it, can be the difference between life and death for a business, public figure, or even a work relationship. After all, you need to keep your customers updated on what’s going on so they know when to show up, what they can expect to spend, and what to look forward to when they arrive. And office mates can stay in touch with one another, making sure to coordinate events and meetings properly to ensure great results as the weeks and months go on.

Therefore, it’s important to make sure you’ve got something of a grasp on your social media strategy. Let’s review some ideas so you can make your profiles conducive to profit, productivity and people.

 

The best way to make sure you’re killin’ the social media game is to examine whatever it is you’re currently doing. So, go though the content you’ve put up over the year and see what made your audience interested and what bored them to death.

You will most likely collect a ton of data, so make sure you have some measures of assessment for it. Categorize your content and then measure how each one performed. For example, did infographic content beat video content?

You can use various platforms to help you tag and organize your content and measure its results. Sprout Social, for example, helps with this immensely. You can even export data from social media platforms and use said info in your measurements.

Your primary goals of your Content Strategy examination are:

What you find may surprise you!

Now that you know about your social media content strategy, you are going to see some ways you can improve on whatever content you have used in your posts on social media and even in your ads. It is a good idea to spend a little time and money in content creation for the most effective social media marketing.

You can do all kinds of things: Video shoots, colorful and informative graphics, photo shoots, and more. The idea is to take lessons that you learned from your examination of your past year in social media and use them to make more of what your followers want to see.

We know not everybody has a Bill Gates budget. So, if repurposing content is something that you need to do, don’t worry about it. Many people are not going to call you out on repurposed content. If you do have the budget to create some fresh material for your social media front, go for it-videos, especially, are a huge win.

Be sure that you do research on your industry to make sure you’re staying current with the latest trends in video creation. And make sure to hire a videographer who knows his or her stuff-gone are the days when a cell-phone video would generate good results. You can even put a call out for people in your office who own great video equipment to come forth for a great resume builder and a chance to break up the routine workday.

Ten years ago, if somebody told you that a social media influencer could mean success or failure for an industry, you might have got some laughs. But, the matter is all too serious. For instance, consider the deaths of beloved celebrities like Prince or Bob Marley. Influencers who acknowledge these and other talented individuals may generate sales and brand loyalty. Today, that is more true than ever. Just as a great celebrity promotes a soft drink or sports equipment, a social media influencer can really ignite a brand.

Influencer marketing will likely change shape over the coming years, but right now it is hot like fire. So long as you clearly define your expectations, thoroughly vet your desired partners, and provide a clear outline on what you will deliver, you should have a successful time working with an influencer.

Literally ANYBODY can build a platform and their personal brand. So, you will find yourself faced with a lot of shady people and unrealistic individuals who claim they are social media marketing gurus that want hefty payments for their services, even with no performance data to boast. Don’t blindly jump into a partnership.

Connect with influencers who are important to your brand or industry. See what kind of content they create. See how much engagement and participation that content actually generates. Do not be afraid to ask for analytics and numbers about this info. Anyone worth their salt in the influencer game will be happy to show what they can do for you.

Much like we examine the stats of athletes when choosing our fantasy football teams, you should absolutely keep an eye on the stats of your competition. Doing this will help you gain insight and ideas about how to approach your own strategy. Ask yourself the following as you examine their output: What are they doing well? Could I use one of their ideas but put our own spin on it, and therefore make it even better? Don’t think of this as lacking creativity or trying to copy what others are doing. Think of this as a means to see what opportunities exist for your brand. You never know what might surface in doing this.

Remember, though-appearances can be deceiving. What looked like a million-dollar idea may not have panned out the way they wanted it to, and vice versa. You never know what budget went behind a particular idea, or what kind of strategy they are running. So, don’t jump into an idea when your information is incomplete. Just examine what they’re doing, see if it’s a good fit for you, and then see what you can do to make it your own. A little competition is the spice of life and healthy.  

Water takes the shape of whatever vessel it is poured into; it kinda goes with the flow. You too should learn to be adaptable and update your strategy as you need to.

Consider Snapchat. When they introduced their “Stories”, Instagram immediately jumped on the bandwagon as well and implemented a feature just like it in 2016. Facebook, meanwhile, was rolling out the option to livestream. Content produced in real time suddenly became the “thing” and even three years later, it’s going strong.

Many other marketers got right into the fray and started livestreaming their product demos, Q&A sessions, presentations, and other content, which increased awareness and trust among followers and investors.

Even professional organizations like the Radiological Society of America conference were streamed by GE Healthcare via Facebook Live. In doing so, important takeaways and attendance was clearly communicated. This is not to mention that over 20,000 views were had on that video from members in their community, no doubt granting a sense of privilege and reassurance in an otherwise highly regulated and exclusive space.

So what’s the takeaway? It’s simple: Give yourself some leeway and embrace the tech that is coming down the pike. When it comes time to re-evaluate yourself and see how you’ve been doing in your social media performance and habits, base your tweaks and revisions on the following areas:

Whatever you do now, don’t get too attached to it. It will likely change the following year. Embrace it-after all, that’s the name of the game and the key to staying on top!

Here’s a classic but a relevant one-you just have to be consistent and routine with your posting depending on the platform. Some platforms like Instagram don’t move as fast as Twitter, so you may not have to publish so often. But, make sure you’ve got a schedule and you stick to it.

Ask yourself:

Don’t get lost and forgotten because you aren’t publishing enough! You have a lot of competition.

In Closing

Sure, some strategies have been done to death. But you can definitely keep things fresh and interesting, so long as you’re open to change, enjoy new ideas, and are not afraid to put your own creative spin on an idea from a competitor. Be open and adaptable and you will find your social media image succeeds with flying colors.

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Trump’s 2020 attack strategy: Smear Biden over mental fitness
By Eric Bradner, Ryan Nobles and Dan Merica, CNN

President Donald Trump and his allies have zeroed-in on an attack against Joe Biden, going after the presumptive Democratic governmental nominee’s mental physical fitness in a coordinated effort using smears and innuendo to paint him as ill-quipped to be President of the United States.

Trump for months has questioned the mental skill of the opponent he calls “Drowsy Joe.” Trump last week described Biden as “a sleepy person in a basement of a home,” and he has actually repeatedly recommended that Biden did not personally write declarations issued by his project criticizing Trump’s handling of the coronavirus pandemic.

His project and the Republican National Committee have progressively focused its attacks on Biden’s tendency for on-camera verbal stumbles in recent weeks, as it looks for to define Biden after he emerged triumphant from the Democratic primary.

One example came previously this month, when Trump’s campaign launched an ad comparing Biden and Vermont Sen. Bernie Sanders, which closed with the line: “At least Bernie remembers his positions.”

https://twitter.com/parscale/status/1247928262036258816

The attacks are an early demonstration of how Trump will utilize the full Republican politician Celebration apparatus to run a scorched-earth campaign based upon personal insults and unwarranted insinuations– a heightened variation of his playbook from 2016, when Trump and his allies, without proof, called into question Hillary Clinton’s health. They have actually become a daily occurrence from Trump’s campaign, assistants and Republican allies throughout every medium possible– on social media, in campaign e-mail blasts and videos and on Trump-aligned media companies like Fox News.

Biden’s advisers and Democratic allies mention that Trump is guilty of many of the same verbal tics he is attacking Biden over, and often lies and embraces conspiracy theories.

As one Biden ally put it: “Has Trump taken his own guidance and downed a gallon of bleach yet?”

The attacks weaponize Biden’s propensity to stumble over words, utilize the wrong word or interrupt himself in the middle of long answers by stating, “anyhow,” and altering course. To fans of a former vice president who in December 2018 called himself a “gaffe maker,” those long-time spoken tics have always belonged to Biden’s public persona. They are made more forgivable to his advocates by Biden’s openness about conquering a stutter.

Aside from periodic jousts amongst assistants on Twitter, Biden’s project has mostly neglected the Trump project’s attacks.

Biden-world’s view is that the political and media landscape has actually shifted because 2016, when every Trump attack on a rival was treated as novel and took command of the project narrative on social media and cable news.

His consultants pointed to Trump’s stopped working efforts to guide the political discussion in the 2017 Virginia governor’s race, when he and his GOP allies cautioned of the MS-13 gang, in addition to the 2018 midterms, when Trump’s message concentrated on caravans of refugees approaching the US-Mexico border.

” The misapprehension that whatever Trump wishes to speak about is inherently efficient and that he gets to act as the media’s at-large task editor has actually been closed,” a Biden consultant said.

As Biden has adapted to marketing in the age of coronavirus– knocked off the campaign path and rather transmitting occasions and interviews from a transformed rec room in his basement in Delaware– Trump’s project is seizing on every on-camera miscue, with conservative Trump allies such as Fox News host Sean Hannity then magnifying them.

” His sharpness, or absence thereof is on screen every day, every time he talks,” Trump project spokesperson Tim Murtaugh informed CNN in response to concerns about the technique. “His failure to keep a train of thought going is obvious.”

Biden frequently looks down at his notes, which Trump’s allies have actually mischaracterized as Biden dropping off to sleep. Trump’s boy Eric Trump tweeted a seven-second video from Biden’s online broadcast with Hillary Clinton on Tuesday, along with the hashtag “#SleepyJoe.”.

https://twitter.com/EricTrump/status/1255213748811374596.

Robby Mook, Hillary Clinton’s 2016 campaign supervisor, said Trump “always projects his biggest weakens on his challenger in an attempt to deflect criticism from himself.”.

” What is very clear is the White Home thinks his presidency will be evaluated on how properly he is managing coronavirus, so it makes ideal sense that he is now attempting to accuse his challenger of incompetence, which is ridiculous.”.

The attacks resemble how Trump’s campaign pursued Clinton in 2016, Mook noted. Trump and his campaign frequently cast the former secretary of state as sick or unhealthy, a technique that was further elevated after Clinton stumbled after a September 11 occasion in New York due to concealed pneumonia.

” I simply see a pattern regularly from 2016 all the way through now, which is, he attempts to predict his most significant issues onto his opponents so he gives the media a false equivalence to attempt to muddy the water,” Mook stated. “Part of the factor he was so obsessed with calling Hillary Clinton dishonest is because he is probably the most deceitful individual to win the White Home.”.

Biden advisers argue that Trump’s efforts to caricature Biden won’t overcome the same qualities that insulated him in the Democratic primary: After 5 decades in the public eye and eight years as President Barack Obama’s No. 2, voters feel like they know him.

Biden frequently expresses distaste for attacks on his rivals’ character. His aides say that by questioning Biden’s mental capability, the President is guiding the project toward concerns of character and fitness.

” This is asinine to tee up– since it’s 10,000 times even worse for him,” a Biden adviser stated.

As an example of how easily Trump could be parodied, Biden’s assistants indicated a video from The Daily Show in which Fox News hosts and analysts’ comments about Biden’s mental skill were interspersed with videos of Trump’s own verbal flubs.

Biden spokesman Andrew Bates tweeted The Daily Program’s video, which has been seen 3.6 million times on Twitter, on March 25, in action to Trump spokesperson Matt Wolking tweeting: “When is the last time Joe Biden was lucid?”.

https://twitter.com/AndrewBatesNC/status/1242886701002960896.

” Triggering voters to assess prospects’ mental states is a devastating proposal for Donald Trump, so we’re never going to prevent him from going there,” Bates said.
– CNNPolitics.

Trump’s 2020 attack strategy: Smear Biden over mental fitness By Eric Bradner, Ryan Nobles and Dan Merica, CNN President Donald Trump and his allies have zeroed-in on an attack against Joe Biden, going after the presumptive Democratic governmental nominee’s mental physical fitness in a coordinated effort using smears and innuendo to paint him as ill-quipped to be President of the United States. Trump for months has questioned the mental skill of the opponent he calls “Drowsy Joe.” Trump last week described Biden as “a sleepy person in a basement of a home,” and he has actually repeatedly recommended that Biden did not personally write declarations issued by his project criticizing Trump’s handling of the coronavirus pandemic. His project and the Republican National Committee have progressively focused its attacks on Biden’s tendency for on-camera verbal stumbles in recent weeks, as it looks for to define Biden after he emerged triumphant from the Democratic primary. One example came previously this month, when Trump’s campaign launched an ad comparing Biden and Vermont Sen. Bernie Sanders, which closed with the line: “At least Bernie remembers his positions.” https://twitter.com/parscale/status/1247928262036258816 The attacks are an early demonstration of how Trump will utilize the full Republican politician Celebration apparatus to run a scorched-earth campaign based upon personal insults and unwarranted insinuations– a heightened variation of his playbook from 2016, when Trump and his allies, without proof, called into question Hillary Clinton’s health. They have actually become a daily occurrence from Trump’s campaign, assistants and Republican allies throughout every medium possible– on social media, in campaign e-mail blasts and videos and on Trump-aligned media companies like Fox News. Biden’s advisers and Democratic allies mention that Trump is guilty of many of the same verbal tics he is attacking Biden over, and often lies and embraces conspiracy theories. As one Biden ally put it: “Has Trump taken his own guidance and downed a gallon of bleach yet?” The attacks weaponize Biden’s propensity to stumble over words, utilize the wrong word or interrupt himself in the middle of long answers by stating, “anyhow,” and altering course. To fans of a former vice president who in December 2018 called himself a “gaffe maker,” those long-time spoken tics have always belonged to Biden’s public persona. They are made more forgivable to his advocates by Biden’s openness about conquering a stutter. Aside from periodic jousts amongst assistants on Twitter, Biden’s project has mostly neglected the Trump project’s attacks. Biden-world’s view is that the political and media landscape has actually shifted because 2016, when every Trump attack on a rival was treated as novel and took command of the project narrative on social media and cable news. His consultants pointed to Trump’s stopped working efforts to guide the political discussion in the 2017 Virginia governor’s race, when he and his GOP allies cautioned of the MS-13 gang, in addition to the 2018 midterms, when Trump’s message concentrated on caravans of refugees approaching the US-Mexico border. ” The misapprehension that whatever Trump wishes to speak about is inherently efficient and that he gets to act as the media’s at-large task editor has actually been closed,” a Biden consultant said. As Biden has adapted to marketing in the age of coronavirus– knocked off the campaign path and rather transmitting occasions and interviews from a transformed rec room in his basement in Delaware– Trump’s project is seizing on every on-camera miscue, with conservative Trump allies such as Fox News host Sean Hannity then magnifying them. ” His sharpness, or absence thereof is on screen every day, every time he talks,” Trump project spokesperson Tim Murtaugh informed CNN in response to concerns about the technique. “His failure to keep a train of thought going is obvious.” Biden frequently looks down at his notes, which Trump’s allies have actually mischaracterized as Biden dropping off to sleep. Trump’s boy Eric Trump tweeted a seven-second video from Biden’s online broadcast with Hillary Clinton on Tuesday, along with the hashtag “#SleepyJoe.”. https://twitter.com/EricTrump/status/1255213748811374596. Robby Mook, Hillary Clinton’s 2016 campaign supervisor, said Trump “always projects his biggest weakens on his challenger in an attempt to deflect criticism from himself.”. ” What is very clear is the White Home thinks his presidency will be evaluated on how properly he is managing coronavirus, so it makes ideal sense that he is now attempting to accuse his challenger of incompetence, which is ridiculous.”. The attacks resemble how Trump’s campaign pursued Clinton in 2016, Mook noted. Trump and his campaign frequently cast the former secretary of state as sick or unhealthy, a technique that was further elevated after Clinton stumbled after a September 11 occasion in New York due to concealed pneumonia. ” I simply see a pattern regularly from 2016 all the way through now, which is, he attempts to predict his most significant issues onto his opponents so he gives the media a false equivalence to attempt to muddy the water,” Mook stated. “Part of the factor he was so obsessed with calling Hillary Clinton dishonest is because he is probably the most deceitful individual to win the White Home.”. Biden advisers argue that Trump’s efforts to caricature Biden won’t overcome the same qualities that insulated him in the Democratic primary: After 5 decades in the public eye and eight years as President Barack Obama’s No. 2, voters feel like they know him. Biden frequently expresses distaste for attacks on his rivals’ character. His aides say that by questioning Biden’s mental capability, the President is guiding the project toward concerns of character and fitness. ” This is asinine to tee up– since it’s 10,000 times even worse for him,” a Biden adviser stated. As an example of how easily Trump could be parodied, Biden’s assistants indicated a video from The Daily Show in which Fox News hosts and analysts’ comments about Biden’s mental skill were interspersed with videos of Trump’s own verbal flubs. Biden spokesman Andrew Bates tweeted The Daily Program’s video, which has been seen 3.6 million times on Twitter, on March 25, in action to Trump spokesperson Matt Wolking tweeting: “When is the last time Joe Biden was lucid?”. https://twitter.com/AndrewBatesNC/status/1242886701002960896. ” Triggering voters to assess prospects’ mental states is a devastating proposal for Donald Trump, so we’re never going to prevent him from going there,” Bates said. – CNNPolitics.

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