10 Social Network Marketing Tools to Enhance Your Results: Social Network Inspector

social media toolsLooking for a few powerful tools to improve your social media marketing results?

In this article, you’ll discover 10 tools to help with social listening, content creation, and campaign management.

Research and Listening Tools

Content is nothing without direction. Research and listening tools give you vital information and analysis regarding the best content topics and keywords for your business and industry. Through research and listening platforms, you can find the best channels for your content and tailor it to your audience demographics.

#1: BuzzSumo

Discover trending topics, keywords, and key influencers with the analysis solutions from BuzzSumo. Founded in 2012, BuzzSumo gives you deep insights into your content’s performance. Find out how many links have been made to your website’s content, as well as how evergreen your content has proven to be. You can use these insights to focus future content and isolate areas in which it can improve.

Cost: BuzzSumo offers a free limited plan. Paid plans start at $79/month.

Analyze Content

After you log in, plug your website into the Content Analyzer.

You’ll immediately see which of your pages achieved the largest numbers of engagements, including Facebook, Twitter, Pinterest, and Reddit shares. In the left-hand column, adjust the filters as needed.

Find Common Questions and Keywords

On the Question Analyzer tab, search for a keyword to see the most common questions and keywords for that key phrase. This information is important when fine-tuning your SEO. In the left-hand column, you can control the filter as needed.

See What’s Trending Now

On the Trending Now tab, select a subcategory (such as Business) to see the top news stories. This tells you what content is trending now, although it may not be evergreen.

Check Backlinks

On the Backlinks tab, type in your company’s URL to find out which companies have backlinked your company. This is particularly important to monitor your reputation: If “bad” sites are linking to you, it could be harming your reputation.

Search for Influencers

Search for influencers by bio or by content shared to find the biggest influencers who share information about your industry. You can then contact these influencers directly to gain support.

Monitor Mentions

Create a content alert through BuzzSumo to monitor your brand mentions, competitor mentions, content, keyword mentions, backlinks, and authors.

By filling out a short form, you’ll get automated updates regarding things like when someone mentions your company by brand name.

BuzzSumo is one of the more comprehensive tools available for marketers who want an all-in-one SEO suite, and it’s an excellent starting point for those who are just revamping and reinvigorating their SEO.

#2: Mention

Track your brand online through Mention, a marketing insights platform designed to provide real-time monitoring of social media and web content. Mention provides brand mentions from across the internet, as well as keyword and competitor insights.

With this tool, you can immediately get notifications relevant to your marketing strategies and campaigns, letting you react swiftly to changes. Mention will tell you when your social media content has gone viral and when your competition is gaining ground.

Cost: Mention offers a free limited plan. Paid plans start at $29/month.

Set Up Alert

During the onboarding process, type in your company name and Mention will automatically find your profiles. You can select your main website, Twitter profile, and other accounts.

Mention also lets you follow influencers who are relevant to your business.

Check Your Feed

Whenever you sign into Mention, you’ll see a feed of your recent brand mentions.

Create Reports

Click on Reports anytime to create a new report that can:

Mention monitors more than a billion key sources of materials including forums, blogs, and social media accounts, creating a broad picture of your campaign’s performance. Further, you can interact with social media accounts directly through Mention, either by adding social media accounts or connecting to the Buffer app.

#3: Affable

Identify influencers and audiences through the data-driven artificial intelligence of Affable. Affable delivers the most effective influencers for your marketing campaigns, connecting you with those who are most likely to resonate with your current audience. Through this tool, you can review each influencer’s audience demographics, breaking them down into gender, geographic location, age, and more.

Cost: Affable’s Personal plan offers 10 free credits to start; additional credits cost $1 per credit. Monthly plans start at $500/month.

Search for Influencers

After you’ve signed up for Affable, go to the content dashboard to search for an influencer on Instagram or YouTube. Searching for influencers does take up credits, so you’ll need to pay a fee to replenish them.

Discover Content

On the Content Discovery page, type in different keywords to discover specific items of content on Instagram or YouTube that will complement your brand. This gives you the opportunity to reach out to applicable influencers.

Once you’ve found an influencer with whom you want to work, click on their content to begin following their reporting.

Built as a commercial, end-to-end platform, Affable makes it possible to find new influencers, connect, and build a relationship with them. Once you’ve established a relationship, you can assess how successful the partnership has been for your brand. You can see whether the influencer is appropriately connecting with your audience and find out how well your competitors are doing within your space.

Content Creation Tools

A social media marketing campaign is nothing without compelling content. Marketing content needs to be slick, well-presented, and thoroughly researched. These content creation tools will make it easier to create highly social and shareable content.

#4: Canva

You can develop everything from logos to infographics with Canva, a leading site for professional, polished content templates. Whether you need to find the right business cards, posters, or flyers, Canva can help elevate your marketing campaign without you having to pay for a team of designers.

For marketers, Canva’s infographic maker is likely the most useful feature. It has a drag-and-drop interface with an extensive library of graphic elements. In fact, the library contains more than 2 million items you can customize and add to an infographic.

Cost: Free. Canva for Work plans start at $12.95/month for each team member.

Select and Modify a Template

Canva is easy to use. To start, type in the content you want to create, such as an infographic. You’ll then be directed to choose a template.

You can select any of the existing Canva templates and then modify them in the WYSIWYG editor. Just click on any element to change it.

Download Your Design

When you’re done modifying your infographic, click Download and select a file type. For a small fee, you can download it in a high-resolution format.

Canva lets you download, share, or print the finished product for your audience, and every element, from colors to fonts, can be modified. It’s a useful tool for everything from ads to business cards.

#5: Animoto

Create informative and engaging marketing videos from scratch through Animoto, an online social media video maker. While video is the most engaging and shareable form of content, many people find they don’t have the tools or the skills to create professional videos from scratch. Animoto is designed to bridge this gap, making it easy for anyone to create high-quality marketing videos.

Cost: Paid plans start at $8/month.

Select a Storyboard Template

To get started, select one of the preset storyboards (such as Attract an Audience, Share a Product or Service, or Tell Your Company’s Story) or click Start From Scratch.

Add Your Content

Animoto will create a test project that includes an assortment of videos and photos that match the template you selected. From there, you simply select the preexisting content and replace that content with your own.

In the left sidebar, you can change the style of your content or add filters to make it look unique.

Preview and Download Your Video

Once you’ve added your content, click the Preview button and the entirety of your content will be turned into a single video for you to review. From there, you can download the video and distribute it through your venue of choice.

Animoto provides templates and layouts for the easy customization of videos, as well as tiered pricing depending on the features you want. At the highest level, Animoto provides more than 3,000 commercially licensed pieces of music, a million stock photos, and more than 25 fonts. The premium business level of support also provides a 30-minute consultation with an expert for those who want advice on how to create the best marketing videos.

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Online marketing campaigns are made up of many parts and it can be difficult to organize and consolidate all of those different components. Campaign management tools offer easy-to-use dashboards through which marketers can schedule, organize, and track their campaigns.

#6: CoSchedule

Billed as the “#1 marketing calendar,” CoSchedule provides a single consolidated dashboard for tracking your marketing efforts. Share your CoSchedule calendar with your team so you can coordinate your work while ensuring that nothing is missed. Blog posts, social media posts, project meetings, email marketing, and more can all be combined into a single dashboard.

Cost: CoSchedule’s Individual + Referral Program ranges from $0-$20/month. Business plans start at $80/month.

Add Your Tools and Social Media Accounts

After you sign up, select the tools that you’re using: Mailchimp, Campaign Monitor, ActiveCampaign, Constant Contact, and WordPress. For most people, the solution will be WordPress. Sign in with your tool to integrate it into CoSchedule.

CoSchedule integrates directly with your social media accounts including Twitter, Facebook, and Pinterest. Once you connect your social media accounts, your calendar will be created.

Use Your CoSchedule Calendar

CoSchedule automatically creates a calendar for you based on your marketing needs. Your calendar can be modified and adjusted just like a regular calendar app: Select individual tasks to modify and reschedule.

Open your CoSchedule dashboard to review and modify any upcoming tasks.

With more than 7,000 teams currently using CoSchedule, it has become one of the most popular ways to track marketing goals, deadlines, scheduled posts, and more. Affordable individual and influencer plans are available for solopreneurs, and agencies have access to tiered pricing based on their size and needs.

#7: OneUp

Try OneUp for free today to start scheduling and recycling your social media posts. It’s designed to promote blogs, videos, and podcasts by automatically sharing and resharing them. By automating your marketing, you can focus your time and energy on other areas of your business. Automated marketing also makes it easier to reuse your evergreen content.

Cost: OneUp plans start at $5/month.

Connect Your Social Media Accounts

When you sign up, you can connect your social media accounts such as your Facebook, Twitter, Pinterest, LinkedIn, and Instagram accounts. And at any time, you can review your accounts.

Schedule a Post

Click Schedule a Post to schedule posts into the future to help keep your audience engaged. You can also bulk-upload posts by selecting multiple images at once or creating a CSV file.

Review Your Analytics

On the Analytics page, find out which posts got the most likes and shares, giving you more insights into what your audience really loves.

If you want to get the most out of your content, you need to make sure it’s seen. OneUp is a simple scheduling and rescheduling tool that nevertheless provides important functionality. Add social media posts directly through OneUp, select how frequently you want the social media posts to be recycled, and then either post them immediately or schedule them in the future. At intervals, OneUp will repost your content to make sure it reaches the largest possible audience.

#8: SEMrush

An all-in-one marketing calendar, SEMrush provides content auditing, topic research, lead generation, and marketing calendar tools. Use SEMrush to consolidate multiple campaigns in a single platform or track the performance of your content.

Cost: SEMrush offers a free subscription with limited access. Paid plans start at $99.95/month.

Use the SEO Content Template

In the Content Marketing Toolkit dashboard, click on the SEO Content Template in the left sidebar and then enter a keyword in the search box.

You then see an overview of your competitors in these spaces. SEMrush will recommend content to create and analyze your existing content for how well it adheres to these rules.

Use the Marketing Calendar

Click on the Marketing Calendar to view your complete list of scheduled tasks and objectives, and share these objectives with your clients and your colleagues.

Monitor Brand Mentions

By entering a keyword or your brand’s URL, you can monitor whether other websites have mentioned your brand. This gives you more insight into your current influencers.

SEMrush also has a paid lead engagement and lead generation feature, which will make it easier to track conversions for those who are directly selling products and services.

Platform Visibility Tools

Getting your content seen on social media platforms can be a challenge. Built-in platform visibility tools help make it easier to be seen.

#9: Facebook Premieres

Following Facebook’s algorithm changes, many marketers have struggled to regain a foothold on the popular social media platform. Premieres is a new Facebook feature designed to make it easier for marketers and brands to promote their video content, while also encouraging users to follow and engage with it.

With Facebook Premieres, you can record videos and schedule them as live video premieres. Facebook Live videos tend to have high amounts of engagement, as users tune in to be a part of the experience. Premiere videos are posted in advance to allow users to plan ahead to view them, and users who have signed up to view the video will be reminded when it’s about to go live.

To schedule a premiere, start by uploading your video as normal. Once the video has been uploaded, click Next to see your publishing options. Then select Premiere and choose a date for premiering your video. When you’re finished, click Publish to schedule it.

At the scheduled time, the premiere will play as though it’s a live recording. Once it’s published, users will be able to react in real time to the content of the video in the same way as any live video. The video will remain on your page after the initial broadcast. Premieres is a vital tool for any marketer who maintains a large Facebook presence and creates video content.

#10: Twitter Analytics and Instagram Insights

Twitter Analytics and Instagram Insights can reveal valuable data about your audience, how well you’re engaging your following, and your top-performing content on each platform.

View Your Twitter Analytics

Twitter provides comprehensive analytics that let you know how each of your tweets has performed. On the Twitter Analytics home page, you can see whether your tweets and followers are currently trending upwards or downwards.

On the Audiences tab, find out who’s most engaged with your tweets and their top interests. Use these interests to identify the content most engaging to your current demographics.

On the Events tab, discover what Twitter is currently talking about. This covers holiday news, entertainment news, industry-specific conferences, and seminars that may be occurring.

While a consolidated platform may be more useful for viewing multiple campaigns at once, Twitter Analytics gives you valuable information regarding your Twitter account itself, making it easier to build a following and boost engagement.

Analyze Your Instagram Insights

Instagram needs to be managed through a mobile device because it’s designed to be used only with smartphones and tablets. If you have an Instagram business account, you can interact with Instagram Insights.

Tap the menu in the upper-right corner of the screen and select Insights. You’ll then see three categories: Activity, Content, and Audience.

On the Activity tab, see how frequently users have interacted with your posts. If your activity is trending downwards, there’s likely an issue with your current content.

Under Content, find out how your posts are performing and trends over time. Focus on the content that’s trending the highest to boost your Instagram following. Instagram is different from other platforms; content that performs well on other platforms may not perform as well here.

Finally, on the Audiences tab, find out where your audience is from, their age range and gender, and when they’re online.

As with Twitter Analytics, your Instagram Insights are platform-based reports that can be used in addition to more comprehensive analytics services.

Social media marketing doesn’t have to be hard. In fact, the easier you can make it, the more effective your marketing efforts are likely to be. Once you have a marketing strategy in place, it’s just a matter of finding the tools you need to get the results you desire. There are hundreds upon hundreds of social media tools available, but the 10 tools listed above will give you a solid start.

What do you think? Which of these tools do you use to manage your social media marketing? What tools would you add to this list? Please share your thoughts in the comments below.

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Trump’s 2020 attack strategy: Smear Biden over mental fitness By Eric Bradner, Ryan Nobles and Dan Merica, CNN President Donald Trump and his allies have zeroed-in on an attack against Joe Biden, going after the presumptive Democratic governmental nominee’s mental physical fitness in a coordinated effort using smears and innuendo to paint him as ill-quipped to be President of the United States. Trump for months has questioned the mental skill of the opponent he calls “Drowsy Joe.” Trump last week described Biden as “a sleepy person in a basement of a home,” and he has actually repeatedly recommended that Biden did not personally write declarations issued by his project criticizing Trump’s handling of the coronavirus pandemic. His project and the Republican National Committee have progressively focused its attacks on Biden’s tendency for on-camera verbal stumbles in recent weeks, as it looks for to define Biden after he emerged triumphant from the Democratic primary. One example came previously this month, when Trump’s campaign launched an ad comparing Biden and Vermont Sen. Bernie Sanders, which closed with the line: “At least Bernie remembers his positions.” https://twitter.com/parscale/status/1247928262036258816 The attacks are an early demonstration of how Trump will utilize the full Republican politician Celebration apparatus to run a scorched-earth campaign based upon personal insults and unwarranted insinuations– a heightened variation of his playbook from 2016, when Trump and his allies, without proof, called into question Hillary Clinton’s health. They have actually become a daily occurrence from Trump’s campaign, assistants and Republican allies throughout every medium possible– on social media, in campaign e-mail blasts and videos and on Trump-aligned media companies like Fox News. Biden’s advisers and Democratic allies mention that Trump is guilty of many of the same verbal tics he is attacking Biden over, and often lies and embraces conspiracy theories. As one Biden ally put it: “Has Trump taken his own guidance and downed a gallon of bleach yet?” The attacks weaponize Biden’s propensity to stumble over words, utilize the wrong word or interrupt himself in the middle of long answers by stating, “anyhow,” and altering course. To fans of a former vice president who in December 2018 called himself a “gaffe maker,” those long-time spoken tics have always belonged to Biden’s public persona. They are made more forgivable to his advocates by Biden’s openness about conquering a stutter. Aside from periodic jousts amongst assistants on Twitter, Biden’s project has mostly neglected the Trump project’s attacks. Biden-world’s view is that the political and media landscape has actually shifted because 2016, when every Trump attack on a rival was treated as novel and took command of the project narrative on social media and cable news. His consultants pointed to Trump’s stopped working efforts to guide the political discussion in the 2017 Virginia governor’s race, when he and his GOP allies cautioned of the MS-13 gang, in addition to the 2018 midterms, when Trump’s message concentrated on caravans of refugees approaching the US-Mexico border. ” The misapprehension that whatever Trump wishes to speak about is inherently efficient and that he gets to act as the media’s at-large task editor has actually been closed,” a Biden consultant said. As Biden has adapted to marketing in the age of coronavirus– knocked off the campaign path and rather transmitting occasions and interviews from a transformed rec room in his basement in Delaware– Trump’s project is seizing on every on-camera miscue, with conservative Trump allies such as Fox News host Sean Hannity then magnifying them. ” His sharpness, or absence thereof is on screen every day, every time he talks,” Trump project spokesperson Tim Murtaugh informed CNN in response to concerns about the technique. “His failure to keep a train of thought going is obvious.” Biden frequently looks down at his notes, which Trump’s allies have actually mischaracterized as Biden dropping off to sleep. Trump’s boy Eric Trump tweeted a seven-second video from Biden’s online broadcast with Hillary Clinton on Tuesday, along with the hashtag “#SleepyJoe.”. https://twitter.com/EricTrump/status/1255213748811374596. Robby Mook, Hillary Clinton’s 2016 campaign supervisor, said Trump “always projects his biggest weakens on his challenger in an attempt to deflect criticism from himself.”. ” What is very clear is the White Home thinks his presidency will be evaluated on how properly he is managing coronavirus, so it makes ideal sense that he is now attempting to accuse his challenger of incompetence, which is ridiculous.”. The attacks resemble how Trump’s campaign pursued Clinton in 2016, Mook noted. Trump and his campaign frequently cast the former secretary of state as sick or unhealthy, a technique that was further elevated after Clinton stumbled after a September 11 occasion in New York due to concealed pneumonia. ” I simply see a pattern regularly from 2016 all the way through now, which is, he attempts to predict his most significant issues onto his opponents so he gives the media a false equivalence to attempt to muddy the water,” Mook stated. “Part of the factor he was so obsessed with calling Hillary Clinton dishonest is because he is probably the most deceitful individual to win the White Home.”. Biden advisers argue that Trump’s efforts to caricature Biden won’t overcome the same qualities that insulated him in the Democratic primary: After 5 decades in the public eye and eight years as President Barack Obama’s No. 2, voters feel like they know him. Biden frequently expresses distaste for attacks on his rivals’ character. His aides say that by questioning Biden’s mental capability, the President is guiding the project toward concerns of character and fitness. ” This is asinine to tee up– since it’s 10,000 times even worse for him,” a Biden adviser stated. As an example of how easily Trump could be parodied, Biden’s assistants indicated a video from The Daily Show in which Fox News hosts and analysts’ comments about Biden’s mental skill were interspersed with videos of Trump’s own verbal flubs. Biden spokesman Andrew Bates tweeted The Daily Program’s video, which has been seen 3.6 million times on Twitter, on March 25, in action to Trump spokesperson Matt Wolking tweeting: “When is the last time Joe Biden was lucid?”. https://twitter.com/AndrewBatesNC/status/1242886701002960896. ” Triggering voters to assess prospects’ mental states is a devastating proposal for Donald Trump, so we’re never going to prevent him from going there,” Bates said. – CNNPolitics.

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