10 Things You MUST Know About Social Media Marketing with Your Pet

There’s no shortage of animals who have become stars on social media. From Grumpy Cat to doggo memes, people love looking at pictures of cute pets on Instagram and similar platforms. Some businesses have even begun to leverage the popularity of pet accounts for marketing purposes.

Small Business Trends recently discussed this trend with Richard Wong, the VP Marketing and Creator Relations of #paid, an influencer and content marketing platform that works with brands and influencers — including pet social media stars.

Social Media Marketing with Pets

Whether you’re interested in making your own pet into a social media star or leveraging the power of other animal influencers for your brand, here are some tips for creating compelling social media campaigns that revolve around popular animals.

Go for Mass Appeal

Normally, marketing a business requires you to speak to a very specific niche. But pets have pretty universal appeal. So using your own pet in marketing materials or working with other cute animals can help you make your brand more appealing to people in general, which can be beneficial when included with the rest of your marketing strategy that is more carefully niched.

Post Content Regularly

As with any other social media strategy, creating an account for your pet requires you to post and create content regularly. Wong suggests getting on a regular schedule so that people know when to expect new posts from your account.

Provide Inspiration or Escape

Within that content that you’re creating regularly, it’s also a good idea to think about what it actually provides to improve the lives of your followers. In most cases, this should be some type of inspiration or escape from the normal day-to-day.

Wong said in a phone interview with Small Business Trends, “People go to social media primarily to get inspiration or take them to new places, and what better way to do that than with amazingly cute photos of animals.”

Keep It Social

Another similar facet of running an account for a pet social media star is interacting with followers. Just because the account might revolve around your pet, who in all likelihood can’t respond to Instagram comments, doesn’t mean you can just post something and forget about it. You or another rep from your business should regularly respond to questions and interact with others on the platforms that you use.

Integrate Brands Seamlessly

For those who are interested in creating pet influencer accounts that can actually earn an income by working with outside brands, which could be a nice side hustle for an existing business owner, it’s important to demonstrate to brands how you can integrate posts about them into your content.

Wong says, “A great way to do this is to recommend different brands that you work with on an organic basis in a seamless and natural way with your followers.”

Research Outside Influencers Carefully

On the other hand, if you’re interested in working with other pet influencers to market your business, you need to carefully vet those accounts before investing any time and money on the project. Specifically, pet influencer accounts can purchase followers or bots just like any other influencers. So dig deeper by looking at engagement numbers, likes and comments or work with an influencer marketing agency that vets its users.

Partner with Other Social Stars

In order to grow your pet social media account, it can help to find partners with similar audiences. If you have an account where you share photos of the dog at your family farm, maybe you could partner with a cat from another local business for some cross-promotional opportunities.

Create Authentic Partnerships

Whether you’re partnering with another social media pet personality or paying for an influencer marketing campaign, it’s important that you content comes off as authentic. Make sure you find partners that are knowledgeable about your industry or target customers. If they’re representing your business in any way, they should able to answer questions about your business or the campaign that you’re promoting.

Consider Your Target Audience

Another thing to consider in any partnership opportunity is to carefully research the target audience of the account you want to work with. If you have a business that only sells products locally, then it wouldn’t make much sense for you to work with accounts with global audiences. If you target young people, then make sure the pet stars you want to work with are popular with that particular age group.

Get Creative with Campaigns

However, that doesn’t mean that you can only use pet influencer marketing if you have a pet centric business. Since these animal accounts have the potential for mass appeal, you can connect with popular accounts or create your own to promote basically any type of business.

Wong says, “People always think of pet food companies or pet stores, but we’ve seen some brands do some really creative things.”

He says that #paid has seen everyone from musical acts to paper towel manufacturers make use of pet influencers. Basically, you just need to be creative and do all the prep work involved in launching a successful marketing campaign and you can leverage the power of cute animal pictures to increase your reach even more.

Photo via Shutterstock

1 Comment ▼

This content was originally published here.

Related posts

Trump’s 2020 attack strategy: Smear Biden over mental fitness By Eric Bradner, Ryan Nobles and Dan Merica, CNN President Donald Trump and his allies have zeroed-in on an attack against Joe Biden, going after the presumptive Democratic governmental nominee’s mental physical fitness in a coordinated effort using smears and innuendo to paint him as ill-quipped to be President of the United States. Trump for months has questioned the mental skill of the opponent he calls “Drowsy Joe.” Trump last week described Biden as “a sleepy person in a basement of a home,” and he has actually repeatedly recommended that Biden did not personally write declarations issued by his project criticizing Trump’s handling of the coronavirus pandemic. His project and the Republican National Committee have progressively focused its attacks on Biden’s tendency for on-camera verbal stumbles in recent weeks, as it looks for to define Biden after he emerged triumphant from the Democratic primary. One example came previously this month, when Trump’s campaign launched an ad comparing Biden and Vermont Sen. Bernie Sanders, which closed with the line: “At least Bernie remembers his positions.” https://twitter.com/parscale/status/1247928262036258816 The attacks are an early demonstration of how Trump will utilize the full Republican politician Celebration apparatus to run a scorched-earth campaign based upon personal insults and unwarranted insinuations– a heightened variation of his playbook from 2016, when Trump and his allies, without proof, called into question Hillary Clinton’s health. They have actually become a daily occurrence from Trump’s campaign, assistants and Republican allies throughout every medium possible– on social media, in campaign e-mail blasts and videos and on Trump-aligned media companies like Fox News. Biden’s advisers and Democratic allies mention that Trump is guilty of many of the same verbal tics he is attacking Biden over, and often lies and embraces conspiracy theories. As one Biden ally put it: “Has Trump taken his own guidance and downed a gallon of bleach yet?” The attacks weaponize Biden’s propensity to stumble over words, utilize the wrong word or interrupt himself in the middle of long answers by stating, “anyhow,” and altering course. To fans of a former vice president who in December 2018 called himself a “gaffe maker,” those long-time spoken tics have always belonged to Biden’s public persona. They are made more forgivable to his advocates by Biden’s openness about conquering a stutter. Aside from periodic jousts amongst assistants on Twitter, Biden’s project has mostly neglected the Trump project’s attacks. Biden-world’s view is that the political and media landscape has actually shifted because 2016, when every Trump attack on a rival was treated as novel and took command of the project narrative on social media and cable news. His consultants pointed to Trump’s stopped working efforts to guide the political discussion in the 2017 Virginia governor’s race, when he and his GOP allies cautioned of the MS-13 gang, in addition to the 2018 midterms, when Trump’s message concentrated on caravans of refugees approaching the US-Mexico border. ” The misapprehension that whatever Trump wishes to speak about is inherently efficient and that he gets to act as the media’s at-large task editor has actually been closed,” a Biden consultant said. As Biden has adapted to marketing in the age of coronavirus– knocked off the campaign path and rather transmitting occasions and interviews from a transformed rec room in his basement in Delaware– Trump’s project is seizing on every on-camera miscue, with conservative Trump allies such as Fox News host Sean Hannity then magnifying them. ” His sharpness, or absence thereof is on screen every day, every time he talks,” Trump project spokesperson Tim Murtaugh informed CNN in response to concerns about the technique. “His failure to keep a train of thought going is obvious.” Biden frequently looks down at his notes, which Trump’s allies have actually mischaracterized as Biden dropping off to sleep. Trump’s boy Eric Trump tweeted a seven-second video from Biden’s online broadcast with Hillary Clinton on Tuesday, along with the hashtag “#SleepyJoe.”. https://twitter.com/EricTrump/status/1255213748811374596. Robby Mook, Hillary Clinton’s 2016 campaign supervisor, said Trump “always projects his biggest weakens on his challenger in an attempt to deflect criticism from himself.”. ” What is very clear is the White Home thinks his presidency will be evaluated on how properly he is managing coronavirus, so it makes ideal sense that he is now attempting to accuse his challenger of incompetence, which is ridiculous.”. The attacks resemble how Trump’s campaign pursued Clinton in 2016, Mook noted. Trump and his campaign frequently cast the former secretary of state as sick or unhealthy, a technique that was further elevated after Clinton stumbled after a September 11 occasion in New York due to concealed pneumonia. ” I simply see a pattern regularly from 2016 all the way through now, which is, he attempts to predict his most significant issues onto his opponents so he gives the media a false equivalence to attempt to muddy the water,” Mook stated. “Part of the factor he was so obsessed with calling Hillary Clinton dishonest is because he is probably the most deceitful individual to win the White Home.”. Biden advisers argue that Trump’s efforts to caricature Biden won’t overcome the same qualities that insulated him in the Democratic primary: After 5 decades in the public eye and eight years as President Barack Obama’s No. 2, voters feel like they know him. Biden frequently expresses distaste for attacks on his rivals’ character. His aides say that by questioning Biden’s mental capability, the President is guiding the project toward concerns of character and fitness. ” This is asinine to tee up– since it’s 10,000 times even worse for him,” a Biden adviser stated. As an example of how easily Trump could be parodied, Biden’s assistants indicated a video from The Daily Show in which Fox News hosts and analysts’ comments about Biden’s mental skill were interspersed with videos of Trump’s own verbal flubs. Biden spokesman Andrew Bates tweeted The Daily Program’s video, which has been seen 3.6 million times on Twitter, on March 25, in action to Trump spokesperson Matt Wolking tweeting: “When is the last time Joe Biden was lucid?”. https://twitter.com/AndrewBatesNC/status/1242886701002960896. ” Triggering voters to assess prospects’ mental states is a devastating proposal for Donald Trump, so we’re never going to prevent him from going there,” Bates said. – CNNPolitics.

Authentication failed. No user with this email address found. This content was originally published here.