3 Tips to Help Retailers Win the Social Media War

BrandViews / VAI

3 Tips to Help Retailers Win the Social Media War

B2C is proud to bring you this article from our sponsored series:

VAI is a leading mid-market ERP software developer renowned for its flexible solutions that offer tremendous value and automate critical business functions for the distribution, manufacturing, specialty retail and service sectors.

In today’s online era, retailers have more competition than ever before. At one point, competition came solely from fellow brick and mortar stores. Today 73.4% of users follow a brand because they’re interested in the product and or service. If you’ve ever wondered how social media can help your retail store, you’re not alone. Nearly all retail store owners struggle with the time and knowledge it takes to effectively manage social media, resulting in a negative opinion regarding the role that social could actually have on their businesses. Fortunately, businesses that engage in social media regularly are able to easily see the ROI value it has on their stores.

So we ask you one question. What are you willing to do in order to win the great Social Media war?

Here are 3 tips to help you become victorious.

Tip 1: Determine Your Voice. The voice you create on your social media channel is how your audience will perceive you. It is important to make a person feel comfortable during their buying decision. So your brand tone tells your consumers what your company’s values are and whether they want to buy from you. However, keeping customers happy while entertained is tricky to balance, but this means you need to uphold a clear voice right from the beginning. Some questions to ask your social media team are; does our brand speak freely on subjects? Or how will you handle negative feedback expressed by unhappy consumers? The goal of social media isn’t to please everyone. Be proud of your brand and make sure your team has a clear vision on how to promote your brand voice and by doing so your social media interactions will get a lot easier.

Tip 2: Influence Their Purchase Decisions.It is common for buyers to go through a series of stages before actually making a purchase. Stage 1 “Awareness”- Stage 2 “Discovery” – Stage 3 “Intent” – Stage 4 “Evaluation” – Stage 5 “Buy.” Advertising on social media allows companies to lead their consumers into the “awareness” stage, and coach them all the way through to the “buy” phase. According to Forbes.com, 81% of consumers’ purchasing decisions are influenced by their friends’ social media posts.” One great way to showcase your product and/or service is to be original and engaging as possible, by always using visuals. Using an eye-catching image can help engage your customers by opening up your brand to be more personable, while hopefully starting social conversations.

Tip 3: Track Your Social Media Metrics. Social media metrics are data and statistics that give insight into your social media marketing performance. Learning more about your social followers will help your company understand the demographics regarding the people who might also be interested in your products. Measuring social performance also helps gage your appeal to specific social targets. For example; your Instagram audience may be extremely different from your Facebook audience in terms of age and interest. Understanding the demographics of each platform allows you to determine which social media platform should be given more marketing priority than others.

As of January 2018, coming in at #8, of Top Reasons People Say They Use Social Media, is to research new products to buy. The line between online and offline shopping experiences no longer exists because consumers today expect constant brand and service awareness to reach them across all social platforms, whether they’re physically in a store, browsing products on a website or exploring their social media channels. So what’s the only way to win the social media war? Be an active player.

This content was originally published here.

Related posts

Trump’s 2020 attack strategy: Smear Biden over mental fitness By Eric Bradner, Ryan Nobles and Dan Merica, CNN President Donald Trump and his allies have zeroed-in on an attack against Joe Biden, going after the presumptive Democratic governmental nominee’s mental physical fitness in a coordinated effort using smears and innuendo to paint him as ill-quipped to be President of the United States. Trump for months has questioned the mental skill of the opponent he calls “Drowsy Joe.” Trump last week described Biden as “a sleepy person in a basement of a home,” and he has actually repeatedly recommended that Biden did not personally write declarations issued by his project criticizing Trump’s handling of the coronavirus pandemic. His project and the Republican National Committee have progressively focused its attacks on Biden’s tendency for on-camera verbal stumbles in recent weeks, as it looks for to define Biden after he emerged triumphant from the Democratic primary. One example came previously this month, when Trump’s campaign launched an ad comparing Biden and Vermont Sen. Bernie Sanders, which closed with the line: “At least Bernie remembers his positions.” https://twitter.com/parscale/status/1247928262036258816 The attacks are an early demonstration of how Trump will utilize the full Republican politician Celebration apparatus to run a scorched-earth campaign based upon personal insults and unwarranted insinuations– a heightened variation of his playbook from 2016, when Trump and his allies, without proof, called into question Hillary Clinton’s health. They have actually become a daily occurrence from Trump’s campaign, assistants and Republican allies throughout every medium possible– on social media, in campaign e-mail blasts and videos and on Trump-aligned media companies like Fox News. Biden’s advisers and Democratic allies mention that Trump is guilty of many of the same verbal tics he is attacking Biden over, and often lies and embraces conspiracy theories. As one Biden ally put it: “Has Trump taken his own guidance and downed a gallon of bleach yet?” The attacks weaponize Biden’s propensity to stumble over words, utilize the wrong word or interrupt himself in the middle of long answers by stating, “anyhow,” and altering course. To fans of a former vice president who in December 2018 called himself a “gaffe maker,” those long-time spoken tics have always belonged to Biden’s public persona. They are made more forgivable to his advocates by Biden’s openness about conquering a stutter. Aside from periodic jousts amongst assistants on Twitter, Biden’s project has mostly neglected the Trump project’s attacks. Biden-world’s view is that the political and media landscape has actually shifted because 2016, when every Trump attack on a rival was treated as novel and took command of the project narrative on social media and cable news. His consultants pointed to Trump’s stopped working efforts to guide the political discussion in the 2017 Virginia governor’s race, when he and his GOP allies cautioned of the MS-13 gang, in addition to the 2018 midterms, when Trump’s message concentrated on caravans of refugees approaching the US-Mexico border. ” The misapprehension that whatever Trump wishes to speak about is inherently efficient and that he gets to act as the media’s at-large task editor has actually been closed,” a Biden consultant said. As Biden has adapted to marketing in the age of coronavirus– knocked off the campaign path and rather transmitting occasions and interviews from a transformed rec room in his basement in Delaware– Trump’s project is seizing on every on-camera miscue, with conservative Trump allies such as Fox News host Sean Hannity then magnifying them. ” His sharpness, or absence thereof is on screen every day, every time he talks,” Trump project spokesperson Tim Murtaugh informed CNN in response to concerns about the technique. “His failure to keep a train of thought going is obvious.” Biden frequently looks down at his notes, which Trump’s allies have actually mischaracterized as Biden dropping off to sleep. Trump’s boy Eric Trump tweeted a seven-second video from Biden’s online broadcast with Hillary Clinton on Tuesday, along with the hashtag “#SleepyJoe.”. https://twitter.com/EricTrump/status/1255213748811374596. Robby Mook, Hillary Clinton’s 2016 campaign supervisor, said Trump “always projects his biggest weakens on his challenger in an attempt to deflect criticism from himself.”. ” What is very clear is the White Home thinks his presidency will be evaluated on how properly he is managing coronavirus, so it makes ideal sense that he is now attempting to accuse his challenger of incompetence, which is ridiculous.”. The attacks resemble how Trump’s campaign pursued Clinton in 2016, Mook noted. Trump and his campaign frequently cast the former secretary of state as sick or unhealthy, a technique that was further elevated after Clinton stumbled after a September 11 occasion in New York due to concealed pneumonia. ” I simply see a pattern regularly from 2016 all the way through now, which is, he attempts to predict his most significant issues onto his opponents so he gives the media a false equivalence to attempt to muddy the water,” Mook stated. “Part of the factor he was so obsessed with calling Hillary Clinton dishonest is because he is probably the most deceitful individual to win the White Home.”. Biden advisers argue that Trump’s efforts to caricature Biden won’t overcome the same qualities that insulated him in the Democratic primary: After 5 decades in the public eye and eight years as President Barack Obama’s No. 2, voters feel like they know him. Biden frequently expresses distaste for attacks on his rivals’ character. His aides say that by questioning Biden’s mental capability, the President is guiding the project toward concerns of character and fitness. ” This is asinine to tee up– since it’s 10,000 times even worse for him,” a Biden adviser stated. As an example of how easily Trump could be parodied, Biden’s assistants indicated a video from The Daily Show in which Fox News hosts and analysts’ comments about Biden’s mental skill were interspersed with videos of Trump’s own verbal flubs. Biden spokesman Andrew Bates tweeted The Daily Program’s video, which has been seen 3.6 million times on Twitter, on March 25, in action to Trump spokesperson Matt Wolking tweeting: “When is the last time Joe Biden was lucid?”. https://twitter.com/AndrewBatesNC/status/1242886701002960896. ” Triggering voters to assess prospects’ mental states is a devastating proposal for Donald Trump, so we’re never going to prevent him from going there,” Bates said. – CNNPolitics.

Authentication failed. No user with this email address found. This content was originally published here.

Posted