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7 Ways to Generate More Social Media Traffic in 2019 | Social Media Today

Want more social media buzz for your brand or business? 

Here are my seven best tips for generating more social engagement, and traffic, in 2019.

1. Install a Facebook Customer Chatbot

You know those customer chat widgets that pop up on the bottom of a website? You can take them to the next level with a Facebook Messenger website widget.

It functions the same way as a normal website chat, but with an added bonus – every time a customer chats with you, they have to opt-in to Facebook Messenger communications.

That means you can get contact information from them, and follow up with them down the road. Every time someone talks with you via site chat, you’ll automatically gain a new Facebook Messenger contact, and that’s a huge win.

Upgrading your old customer chat to a Facebook Messenger customer chatbot is a great opportunity to pounce on. 

2. Point to Your Social Media Accounts From Your Website

Having social icons which link out to your various social profiles is an easy way to broadcast your social media presence to your website visitors.

Ideally, you should add them prominently above the fold, so it’s impossible for your visitors to miss them.

3. Make Your Content Easy to Share on Social Media

Make it simple for users to share your content on social media.

Add “Share This” buttons to any blog post, infographic, video, podcast, or any other engaging content you produce.

When you make it easy to share your content on social media, people will be far more likely to do so.

You can install a plug-in that adds share buttons on every page of your website, especially if you’re using a CMS which supports it.

4. Enable Comments

Enabling comments on your content enables users to interact with you directly from your site. 

The comments section of popular posts can host great discussions – just make sure your comment plug-in or widget has a way to automatically filter spam, so the comments section doesn’t get overwhelmed with junk.

5. Make Sure Your Content Looks Good When Shared on Social

There’s an additional step beyond just buttons which enable users to share your content – you have to also make sure the content looks inviting, once a user goes to share it.

Have you ever gone to share something on Facebook, only to find that the thumbnail or title was missing?

Chances are you probably stopped in your tracks and didn’t share it – that’s why, as a digital marketer, it’s so key that you take the time to ensure that when someone attempts to share your content, it looks like it’s supposed to.

Mark up the Open Graph tags with a super-clickable headline, and attention-grabbing image which fits the proper dimensions of each network.

6. Add Click-to-Tweets Throughout Your Content

If you’ve never heard of a click-to-tweet, it’s a neat little tool which enables you to handcraft tweets featuring little snippets from a piece of content, like a key line or a great quote.

When you insert click-to-tweets in your content, it makes it easy for readers to post a great tweet without even thinking about it – you’ve done the work for them. The quote, image, headline, and link are all ready to go for them – they just have to click and post.

There’s even a click-to-tweet WordPress plug-in which makes it super simple to craft click-to-tweets (though you can also do it without the plug-in, of course). 

7. Have a Social Login

If you really want your website to go full-on social, then incorporate a social login to increase membership and participation in your website.

Give people benefits for joining your website through their social media accounts – you can make it a necessary step to facilitate commenting, for example, incentivizing the action.

It’s another way to gather extra visitor data, and boost awareness for your business’ social presence.

Taking the extra steps to make sure your content is social media-friendly, easily shareable, and, of course, worth sharing are key moves for any modern brand or business. Always keep social traffic in mind, and stay up to date with the latest trends and shifts to maximize your opportunities. 

A version of this post was first published on Inc.com.

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Trump’s 2020 attack strategy: Smear Biden over mental fitness By Eric Bradner, Ryan Nobles and Dan Merica, CNN President Donald Trump and his allies have zeroed-in on an attack against Joe Biden, going after the presumptive Democratic governmental nominee’s mental physical fitness in a coordinated effort using smears and innuendo to paint him as ill-quipped to be President of the United States. Trump for months has questioned the mental skill of the opponent he calls “Drowsy Joe.” Trump last week described Biden as “a sleepy person in a basement of a home,” and he has actually repeatedly recommended that Biden did not personally write declarations issued by his project criticizing Trump’s handling of the coronavirus pandemic. His project and the Republican National Committee have progressively focused its attacks on Biden’s tendency for on-camera verbal stumbles in recent weeks, as it looks for to define Biden after he emerged triumphant from the Democratic primary. One example came previously this month, when Trump’s campaign launched an ad comparing Biden and Vermont Sen. Bernie Sanders, which closed with the line: “At least Bernie remembers his positions.” https://twitter.com/parscale/status/1247928262036258816 The attacks are an early demonstration of how Trump will utilize the full Republican politician Celebration apparatus to run a scorched-earth campaign based upon personal insults and unwarranted insinuations– a heightened variation of his playbook from 2016, when Trump and his allies, without proof, called into question Hillary Clinton’s health. They have actually become a daily occurrence from Trump’s campaign, assistants and Republican allies throughout every medium possible– on social media, in campaign e-mail blasts and videos and on Trump-aligned media companies like Fox News. Biden’s advisers and Democratic allies mention that Trump is guilty of many of the same verbal tics he is attacking Biden over, and often lies and embraces conspiracy theories. As one Biden ally put it: “Has Trump taken his own guidance and downed a gallon of bleach yet?” The attacks weaponize Biden’s propensity to stumble over words, utilize the wrong word or interrupt himself in the middle of long answers by stating, “anyhow,” and altering course. To fans of a former vice president who in December 2018 called himself a “gaffe maker,” those long-time spoken tics have always belonged to Biden’s public persona. They are made more forgivable to his advocates by Biden’s openness about conquering a stutter. Aside from periodic jousts amongst assistants on Twitter, Biden’s project has mostly neglected the Trump project’s attacks. Biden-world’s view is that the political and media landscape has actually shifted because 2016, when every Trump attack on a rival was treated as novel and took command of the project narrative on social media and cable news. His consultants pointed to Trump’s stopped working efforts to guide the political discussion in the 2017 Virginia governor’s race, when he and his GOP allies cautioned of the MS-13 gang, in addition to the 2018 midterms, when Trump’s message concentrated on caravans of refugees approaching the US-Mexico border. ” The misapprehension that whatever Trump wishes to speak about is inherently efficient and that he gets to act as the media’s at-large task editor has actually been closed,” a Biden consultant said. As Biden has adapted to marketing in the age of coronavirus– knocked off the campaign path and rather transmitting occasions and interviews from a transformed rec room in his basement in Delaware– Trump’s project is seizing on every on-camera miscue, with conservative Trump allies such as Fox News host Sean Hannity then magnifying them. ” His sharpness, or absence thereof is on screen every day, every time he talks,” Trump project spokesperson Tim Murtaugh informed CNN in response to concerns about the technique. “His failure to keep a train of thought going is obvious.” Biden frequently looks down at his notes, which Trump’s allies have actually mischaracterized as Biden dropping off to sleep. Trump’s boy Eric Trump tweeted a seven-second video from Biden’s online broadcast with Hillary Clinton on Tuesday, along with the hashtag “#SleepyJoe.”. https://twitter.com/EricTrump/status/1255213748811374596. Robby Mook, Hillary Clinton’s 2016 campaign supervisor, said Trump “always projects his biggest weakens on his challenger in an attempt to deflect criticism from himself.”. ” What is very clear is the White Home thinks his presidency will be evaluated on how properly he is managing coronavirus, so it makes ideal sense that he is now attempting to accuse his challenger of incompetence, which is ridiculous.”. The attacks resemble how Trump’s campaign pursued Clinton in 2016, Mook noted. Trump and his campaign frequently cast the former secretary of state as sick or unhealthy, a technique that was further elevated after Clinton stumbled after a September 11 occasion in New York due to concealed pneumonia. ” I simply see a pattern regularly from 2016 all the way through now, which is, he attempts to predict his most significant issues onto his opponents so he gives the media a false equivalence to attempt to muddy the water,” Mook stated. “Part of the factor he was so obsessed with calling Hillary Clinton dishonest is because he is probably the most deceitful individual to win the White Home.”. Biden advisers argue that Trump’s efforts to caricature Biden won’t overcome the same qualities that insulated him in the Democratic primary: After 5 decades in the public eye and eight years as President Barack Obama’s No. 2, voters feel like they know him. Biden frequently expresses distaste for attacks on his rivals’ character. His aides say that by questioning Biden’s mental capability, the President is guiding the project toward concerns of character and fitness. ” This is asinine to tee up– since it’s 10,000 times even worse for him,” a Biden adviser stated. As an example of how easily Trump could be parodied, Biden’s assistants indicated a video from The Daily Show in which Fox News hosts and analysts’ comments about Biden’s mental skill were interspersed with videos of Trump’s own verbal flubs. Biden spokesman Andrew Bates tweeted The Daily Program’s video, which has been seen 3.6 million times on Twitter, on March 25, in action to Trump spokesperson Matt Wolking tweeting: “When is the last time Joe Biden was lucid?”. https://twitter.com/AndrewBatesNC/status/1242886701002960896. ” Triggering voters to assess prospects’ mental states is a devastating proposal for Donald Trump, so we’re never going to prevent him from going there,” Bates said. – CNNPolitics.

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Posted May 3, 2020