9 Social Media Growth Hacks Your Business Needs in 2019 – Social Media Explorer


Here are 9 growth hacks that any business can implement in order to gain the maximum engagement over social media.

1- Get Viral On YouTube

YouTube is the second largest search engine of this world after Google and it makes sense to promote your business on YouTube. The future is of videos and getting viral on YouTube requires some good skills. Here are some tips that you can use to make your videos get viral on YouTube:

2- Follow an Optimized Social Sharing Schedule

You need to follow a timeline to regularly post your content on each of your social media profiles. As per a research done, the best time to post content on Facebook is Thursday at 1PM and 2PM. You need to identify the best times to post content on each of your social media channels where your business is active.

Besides, it has been proven that posting the same content more than once increases the chances of generating more traffic from existing content.

Coschedule followed the below schedule and increased its share of traffic from social by over 3000%.

3- Team Up With Influencers

Influencers are people who have a large number of followers. You can tie up with micro influencers and ask them to promote your products or services. As Mercato suggests in this blog post, “sending free samples of your products to Instagram “influencers” can help bring your specialty product to the attention of a vast audience of interested consumers”.

Collaborating with a micro influencer is easy and won’t cost a fortune. You can even publish a roundup of micro influencers in your blog. Have a look at this blog post where 11 fashion bloggers share their number 1 fashion tip. Amazingly, your business will receive a positive response from the audiences when it will get shared and recommended by a number of social media micro influencers.

There are several influencer marketing platforms available where you can find the best micro influencer of your choice. These tools displays the contact information of every influencer or lets you send a direct message to the influencer and help you collaborate with him/her. Your task your teaming up with the influencers becomes easier when you make use of an influencer marketing tool.

4- Leverage The Power of Your Employees

Your employees are your greatest assets who can advocate your brand across social media. Encouraging your employees to become brand advocates is one of the easiest and fastest way to increase your business presence over social media. Follow the below tips to leverage the power of your employees in boosting your brands social presence:

You can make use tools like Smarp to drive employee engagement and advocacy. With the help of this tool, you can streamline information sharing and distribute important pieces of content to relevant employees in a content stream. Below is an example of the Smarp dashboard in action:

The content feed can be personalized as per the choice of the concerned employee which provides a unique experience to every employee. When you create and distribute content among your employees, you are able to create an informed workforce that takes initiative in sharing a word about your brand on their individual social profiles. It’s a great advantage to the company when the employees become content creators. It’s possible to use your brand on things as obscure as grocery bags with logo elements. 

5- Embed Social Media Posts In Your Blog

Embedding social media posts in your blog lets visitors directly engage with your visitors via social media. Content is an important SEO factor and social media shares help the content gain trust in the eyes of Google which in turn helps in organic SEO. Have a look at the below image from Facebook post where you can find the embed code.

Like Facebook, you can embed posts from your Twitter timeline or your Instagram account into your blog posts. No matter whatever social media account you chose, embedding social media posts into your blog posts is bound to give you better engagement.

6- Use Psychology To Your Advantage

You need to understand psychology if you wish to become a good marketer. Most of the humans react in a specific manner and you need to understand the science behind the likes and shares.

Both Dopamine and Oxytocin play a huge role in social media behaviors. This was discussed in this post by Courtney Seiter. Dopamine is a chemical that is released when we want something and by achieving that we sense the feeling of pleasure. This is the reason why people can’t resist tweeting or logging into Facebook to see their timeline. Similarly, Oxytocin is a chemical that is released when we kiss of hug someone. People who are on social media are more likely to trust other because of the presence of this chemical.

People share stuff on social media because they want their friends and family to remain educated, entertained and informed. It helps to strengthen their relationships.

Besides, people like posts of their friends and family because they value that relationship. This proves why influencer backed posts does so well on social media.

Key takeaway here is that there are 2 ways for you to make the people love your brand. Number one, hire an influencer. Number two, take up a social cause and persuade people to share the post because might be a representation of the society they are living. Unique content that can amaze people has the maximum chances of getting viral.

7- Be Seen As A Leader

Angel investor, Brian D. Evans was able to increase social engagement by around 2500% utilizing a simple strategy – “be seen as a leader”. He calls this, “the simplest social media growth hack of all times”.

Under this hack, he tells people exactly what to do like “Type YES if you agree” or “tag someone that you would like to see this” etc. By structuring people what they need to do, he is gaining a lot of engagement on social media on almost all the major platforms.

8- Use The Power of Growth Hacking Tools

Imagine if there was a way to find out the real identity of the people visiting your website from social media. There is a better way to identify the real identity of prospects who are visiting your website with the help of a tool named Leadfeeder. This is an amazing growth hacking tool that lets you convert your site visitors into sales. Here is how you can use Leadfeeder:

Step 1: Integrate Your CRM With Leadfeeder

The first step is the integration of Leadfeeder with your favorite sales and marketing tools that you are currently using.

How to do it?

Tip: You can ask the Leadfeeder support team to do this integration for you.

Step 2: Visit Your Leadfeeder HomePage

Once you have completed the integration process, you will see your own personalized homepage every time you login to Leadfeeder.

In the Leadfeeder home page, you can see the following items:

On the left of the screen, you will see the companies that visited your website in the last X number of days as chosen by you.

On the right side of the screen, you will see your custom feeds that lets you filter your leads by:

Step 3: Create a Custom Sales Feed Depending On Your Requirements

Now, it’s time to extract the real information out of the available data. To do so, you will need to create a custom feed. Here is how to do that:

Here are some sample feeds that you can set up to filter the most relevant leads:

Now, it’s time to sit back and wait for the email alerts to flow in. You will start receiving email alerts as soon as your custom feed criteria gets fulfilled.

You can create separate custom feed for separate users and a personalized dashboard listing relevant companies based on the custom feed created for every user.

When you click on a specific company in your dashboard, you can see all of the details of that particular company like:

Information on what the lead has looked out on your website.

This information is really useful as it reveals the exact needs of your prospects.

9- Use The Power of Interactive Content

Interactive content is a type of content that requires the target audiences active engagement. If you share interactive content on your social profiles then the chances of engagement increases drastically. It is a better way to educate and entertain your audiences.

The following types of interactive content can be shared via social media:

Facebook live videos is a great example of interactive content in action that helps to engage the user in real time. Starbucks posted a live video from Rufus King Park in Jamaica to celebrate National Voter Registration Day. The video was informative and it allowed people to witness the event virtually. Starbucks in return gained a lot of social popularity and brand recognition.

Similarly, the ROI calculator from Symantec is a great example of interactive content in action. It educates the users about the benefits of having a strong and smarter user authentication in order to save the organization.

You can create any type of the interactive content depending on the needs of your audience.

Final Thoughts

You need to work smartly for your next social media marketing campaign. Make use of the above 9 social media hacks to give a winning edge to your campaigns in 2019. Do you know about any other hacks that has given you success recently? Please share with me in the comments below.

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Trump’s 2020 attack strategy: Smear Biden over mental fitness By Eric Bradner, Ryan Nobles and Dan Merica, CNN President Donald Trump and his allies have zeroed-in on an attack against Joe Biden, going after the presumptive Democratic governmental nominee’s mental physical fitness in a coordinated effort using smears and innuendo to paint him as ill-quipped to be President of the United States. Trump for months has questioned the mental skill of the opponent he calls “Drowsy Joe.” Trump last week described Biden as “a sleepy person in a basement of a home,” and he has actually repeatedly recommended that Biden did not personally write declarations issued by his project criticizing Trump’s handling of the coronavirus pandemic. His project and the Republican National Committee have progressively focused its attacks on Biden’s tendency for on-camera verbal stumbles in recent weeks, as it looks for to define Biden after he emerged triumphant from the Democratic primary. One example came previously this month, when Trump’s campaign launched an ad comparing Biden and Vermont Sen. Bernie Sanders, which closed with the line: “At least Bernie remembers his positions.” https://twitter.com/parscale/status/1247928262036258816 The attacks are an early demonstration of how Trump will utilize the full Republican politician Celebration apparatus to run a scorched-earth campaign based upon personal insults and unwarranted insinuations– a heightened variation of his playbook from 2016, when Trump and his allies, without proof, called into question Hillary Clinton’s health. They have actually become a daily occurrence from Trump’s campaign, assistants and Republican allies throughout every medium possible– on social media, in campaign e-mail blasts and videos and on Trump-aligned media companies like Fox News. Biden’s advisers and Democratic allies mention that Trump is guilty of many of the same verbal tics he is attacking Biden over, and often lies and embraces conspiracy theories. As one Biden ally put it: “Has Trump taken his own guidance and downed a gallon of bleach yet?” The attacks weaponize Biden’s propensity to stumble over words, utilize the wrong word or interrupt himself in the middle of long answers by stating, “anyhow,” and altering course. To fans of a former vice president who in December 2018 called himself a “gaffe maker,” those long-time spoken tics have always belonged to Biden’s public persona. They are made more forgivable to his advocates by Biden’s openness about conquering a stutter. Aside from periodic jousts amongst assistants on Twitter, Biden’s project has mostly neglected the Trump project’s attacks. Biden-world’s view is that the political and media landscape has actually shifted because 2016, when every Trump attack on a rival was treated as novel and took command of the project narrative on social media and cable news. His consultants pointed to Trump’s stopped working efforts to guide the political discussion in the 2017 Virginia governor’s race, when he and his GOP allies cautioned of the MS-13 gang, in addition to the 2018 midterms, when Trump’s message concentrated on caravans of refugees approaching the US-Mexico border. ” The misapprehension that whatever Trump wishes to speak about is inherently efficient and that he gets to act as the media’s at-large task editor has actually been closed,” a Biden consultant said. 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