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Do you produce written material? Wondering how LinkedIn articles can enhance your direct exposure?
In this post, you’ll find out how to produce LinkedIn posts that enhance your reach and engagement on LinkedIn.
LinkedIn Articles vs. LinkedIn Posts: What Is the Distinction?
While LinkedIn posts and status updates are limited to 1,300 characters, LinkedIn articles can be approximately 125,000 characters in length, which provides you more chance to display your know-how and knowledge. Composing short articles is also an excellent method to begin discussions and raise your exposure on the platform.
When somebody seeing your LinkedIn profile scrolls past the About section, they’ll see an Articles & & Activity box. In this box, the last article you composed (whether just recently or years ago) will take up half of package. This prominent placement highlights material that’s central to you and your brand name.
If you have not released any LinkedIn posts, this box will just reveal your last 4 activities, which might be sharing or liking other people’s content. Your brand does not get the same direct exposure if you have actually only published posts and not short articles. In reality, other individuals’s brands might get the attention.
When you open a LinkedIn short article to read it on desktop, an Articles link appears to the person’s byline. Clicking that link will display all of the LinkedIn articles they have actually written. If you’re seeing an article on the mobile app, just swipe delegated check out the next short article by that person.