Building a Social Media Strategy – Social Media Marketing
In my digital media class, we have actually been working through the frequently theoretical structure of constructing a social media strategy. Starting with Cluetrain Manifesto, which altered numerous trainee’s viewpoint of the power and use of social media by empowering consumers and having companies go into the conversation. Written in 1999, this book is definitely forward looking to the method the social web ought to work. Then we developed on that foundation with Here Comes Everybody.
Composed nearly 10 years after Cluetrain, this book provides a retrospective as to how different innovations have actually been executed. One of my students did a great job of pulling out a few of the nuggets. Now, we are reading Groundswell, which for excellent factor, belongs to the canon of digital
marketing strategy. Groundswellis certainly among my preferred reads, and while it is dated by about 5 years, the focus and method is still as pertinent as it was in 2007-08. For the significant project this semester, the class has actually divided into 5 groups that are tackling the social networks strategy
for an occasion venues, a restaurant, a church, a non-profit and college. Drawing from the material above, here is one approach to crafting the digital strategy. Social Network Technique is in some cases like constructing a bridge. Image through CC License of Joelk75 on Flickr Here are a couple of factors to consider when crafting the social media strategy document: 01. EXECUTIVE SUMMARY The executive summary should cover all of the bases who, what,
where, when and why in no more than 2-3 paragraphs. 02. SOCIAL NETWORK METHOD AND EXECUTION Groundswell does a good task of developing the structureof the social technique under this mnemonic: POST. 02.01-People– Focus on Individuals Not Numbers 02.02– Goals– Determine the Callto Action While this is not a total list, it covers
numerous of the objectives common to digital technique. 02.03– Method– (and how does it fit within the general organisation method)How
are you going to get from point A(where you are now)
to point B( the Objectives). If you consider this in transport terms, are we going to drive, fly or pass train? The methods for how to execute the methodshould likewise be discussed for each technique. 02.04 Technology/ Networks This is by no indicates a complete list. Contribute to it as your strategy needs. Often you require to cross the river however there’s no bridge, so you need to construct one. If there isn’t an innovation readily available to accomplish your technique, you may have to think about constructing the application yourself. This can be both expense and time consuming,so proceed with severe care
so proceed with severe care
. Putting Area 2 together– I actually like how Neicole put all of this together into a table. Here is an example of how that would tie the O S T together. [table] Goal # 1: Talking– raise awareness in group of advocates|Objective # 2
: Energizing the base to donate$$ Method # 1: Use a website, Youtube, Facebook, Twitter to interact my message to individuals|Strategy # 2 Offer to shave my
head or grow out my hair in return for
donation dollars Methods:|| 1. Develop a WordPress Website|| 2. Gather material||
3. Establish the Call To Action|| 4. Create Video|| 5. Share with Community|||Techniques:|| 1. Develop Form/Payment Combination through Wufoo|
| 2. Construct combination into the website|| 3.
Construct an e-mail project to send out to friends|
| 4.
Share the word on Social network|
| [/table] 03.– Timeline When are you going to implement the strategies of your technique? When will
you anticipate results from these efforts? 04. Differentiator 05. Cost Analysis Costs Earnings 06. Metrics– Link to Objectives As the social media technique is carried out, the results should be examined in comparison to the goals. If the outcomes do not
