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Colin Kaepernick “Just Do It” campaign ad aired during first NFL game tonight after Nike created a buzz dropping it on social media yesterday

Nike aired its first “Just Do It” ad, narrated by Colin Kaepernick, during Thursday night’s NFL season opener between the Atlanta Falcons and Philadelphia Eagles. The ad created a buzz online when Nike dropped on social media Wednesday. It was the first commercial break of the third quarter, running the entire two minutes. 

The spot is part of Nike’s “Dream Crazy” marketing campaign, which rolled out on the company’s social feeds Wednesday and will air this week during the U.S. Open tennis tournament, as well as during Major League Baseball and college football games. It also will run online across various music, gaming and entertainment platforms, Nike said.

IT’S OUT: @Nike just released the full Colin Kaepernick ad and the internet is buzzing over it https://t.co/g3KhxMaTcLpic.twitter.com/5cQb9u8Tq3

— CBS News (@CBSNews) September 5, 2018

President Trump on Wednesday criticized Nike, blasting the sports giant and the NFL in a tweet. “Just like the NFL, whose ratings have gone WAY DOWN, Nike is getting absolutely killed with anger and boycotts,” he said on Twitter.

The company’s stock price has dipped since some customers burned and defaced their Nike shoes in protest over the Kaepernick ad, but overall the shares are up nearly 28 percent this year.

The two-minute spot released Wednesday highlights superstar athletes LeBron James, Serena Williams and others, and touches on the controversy of NFL players protesting racial inequality, police brutality and other issues by demonstrating during the national anthem.

Kaepernick narrates the full spot but first physically appears midway through. As a camera pans to reveal Kaepernick’s face, a reflection of a United States flag is reflected on the facade of a building behind him.

Kaepernick says: “Believe in something, even if it means sacrificing everything.”

The former 49ers quarterback is revealed as the narrator toward the end of the spot.

The spot’s universal theme is about athletes pushing for bigger dreams. It features young athletes who compete amid various challenges, touching on issues of gender, disabilities and weight loss, among others.

This content was originally published here.

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One example came previously this month, when Trump’s campaign launched an ad comparing Biden and Vermont Sen. Bernie Sanders, which closed with the line: “At least Bernie remembers his positions.” https://twitter.com/parscale/status/1247928262036258816 The attacks are an early demonstration of how Trump will utilize the full Republican politician Celebration apparatus to run a scorched-earth campaign based upon personal insults and unwarranted insinuations– a heightened variation of his playbook from 2016, when Trump and his allies, without proof, called into question Hillary Clinton’s health. They have actually become a daily occurrence from Trump’s campaign, assistants and Republican allies throughout every medium possible– on social media, in campaign e-mail blasts and videos and on Trump-aligned media companies like Fox News. Biden’s advisers and Democratic allies mention that Trump is guilty of many of the same verbal tics he is attacking Biden over, and often lies and embraces conspiracy theories. As one Biden ally put it: “Has Trump taken his own guidance and downed a gallon of bleach yet?” The attacks weaponize Biden’s propensity to stumble over words, utilize the wrong word or interrupt himself in the middle of long answers by stating, “anyhow,” and altering course. To fans of a former vice president who in December 2018 called himself a “gaffe maker,” those long-time spoken tics have always belonged to Biden’s public persona. They are made more forgivable to his advocates by Biden’s openness about conquering a stutter. Aside from periodic jousts amongst assistants on Twitter, Biden’s project has mostly neglected the Trump project’s attacks. 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Posted May 3, 2020