Custom Google Analytics Social Media Dashboard
When you’re using social media to promote your business, it’s really important to have a quick snapshot of what kind of results you are getting from your efforts. I created this custom Google Analytics Social Media Dashboard to accompany Penney Fox’s great program about how to focus on the most important social media daily tasks that will give you the best results. This dashboard will help you to understand how social is performing for your website, and how your social promotion is paying off (or not).
Note: Instagram traffic does not show up in Google Analytics as social referral traffic. If someone clicks on the link in your Instagram bio, it will open a window in their mobile browser, and it shows up as direct traffic. One workaround is to create a custom URL used just for Instagram using a link shortener like bit.ly.
This dashboard is designed to give you insight into the results you are getting from social media. It will provide you with the following information:
- total number of sessions (website visits)
- number of sessions from social media referrals
- new visitors from social media referrals
- pie chart showing your social referrals by social network
- % of social media referrals that are new visitors to your site
- tables showing bounce rate, pages per session, and average session duration by social network
- conversions by social network (this will show up as your Goal 1 conversions if you have goals set up in Google Analytics – you can edit the widget to change this to other goals if you prefer – I look at email opt-ins for my Goal 1)
How to set up the dashboard
Simply log in to your Google Analytics account in another browser window, and then click on >> this link <<. You will see the following screen:
Next, choose the website you would like to add the dashboard to using the drop down menu (“Select a view”). And voila, you’re done!
If you have more than one website, you can just repeat this process and select your other site(s) to add the dashboard to each one of them.
This is a screenshot of what you’ll see when you set up this dashboard:
You can easily make changes to the widget once you have it installed. If you’d like to track additional goals, simply clone the conversion widgets (click on the widget and the edit button looks like a pencil on the top right), then click “clone widget” at the bottom, and change the goals to the ones you want to track).
If you install the dashboard, I’d love to hear what you think of it in the comments below. And if you know someone else who might like it, please do share it! To share on Twitter, just click this link.
This content was originally published here.