Driving Traffic With Social Media – Social Media Explorer


Regardless if you’re B2C or B2B — the potential for brand awareness, engagement and growth through social media channels cannot be underestimated.

You may be telling yourself: “Hey, we already use social media!”

But the real question isn’t whether or not you are doing it, but whether or not you are doing it well.

The art of social media and increased traffic comes down to more than just follower count. Active engagement and valuable postings are just a few of the necessary components of a traffic driven social media strategy. The rest revolves around a robust understanding of inbound and digital strategy.

To truly take advantage of driving traffic through social media it takes right combination of design, development and strategy.

But to get you started, here are the 5 Ways to Drive Traffic With Social Media.

Content Content Content

Not much has changed over the past few years, content still holds the crown. The term “content is king” has been tossed around as a buzz phrase but that is because it is true.

Just remember to always stay T.R.U.E.

Timely Content should be timely, meaning that your content should pertain to the events that are occuring at that given time. A bad example of this would be posting a holiday image a week late.

Relevant The content you decide to publish should pertain to your audience. This means you need to know who follows you and pay close attention to what posts get the most engagement. This will give you an indication as to what kind of content you should consistently publish.

Useful Content should be valuable to your desired or current audience. However, value comes in many forms. It can be anything from educational to entertainment. Just make sure it provides a sense of usefulness to anyone that may see your post.

Engaging Your content should also be engaging. This means that it should prompt your audience or followers to interact with a post. There are many ways to do this and even some shortcuts you can take like prompting engagement through giveaways or contests.

Once you have a handle on these four principles you can begin implementing a strategy to drive them toward content that lives on your website. This content can be anything from an article, to a video to your products or services.

Know Which Platforms You Should Use

There are a lot of social media platforms available but almost every business sticks to the big four.

The truth is you don’t need to be on all four. If you already have them all, it may be worth taking a deep dive into your analytics to better understand which platform is performing the best. If you find that a platform or two of yours is basically dead compared to the others — it’s probably worth abandoning so that you can better focus on better performing platforms.

If you’re just getting started it’s important to understand that all of these platforms have their own intent. For instance, Instagram is for sharing visuals, typically in a fun or informative way. While LinkedIn relies on profesional connectivity and informative content to sustain itself.

Getting to know your specific niche or follower base will help you better understand which platforms you should be on. And furthermore, even if you do have active engagement on all platforms — some content should only live on certain platforms.

Each and every platform has a specified space for a URL to your website to live so that it is easily accessible to your followers. Make sure this is up-to-date and reflects where you want your visitors to land on your website.

Connect Brand Vision and Content

Brand consistency has always been a staple of any marketing effort and social media is no different.

But even more important than visual brand representation is the connection your content has to the vision of your business. Your content should reflect what your brand stands for. A great example of this is Patagonia.

Consider Influencers

Over the years brands have found massive success partnering with social media influencers. These are people that have established a strong social media presence with engaged followers that consider them to be a trusted source.

Think about it like recommendation from a friend — channels with a strong influence have built rapport over the years and have the power to convert their followers into your leads.

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Trump’s 2020 attack strategy: Smear Biden over mental fitness By Eric Bradner, Ryan Nobles and Dan Merica, CNN President Donald Trump and his allies have zeroed-in on an attack against Joe Biden, going after the presumptive Democratic governmental nominee’s mental physical fitness in a coordinated effort using smears and innuendo to paint him as ill-quipped to be President of the United States. Trump for months has questioned the mental skill of the opponent he calls “Drowsy Joe.” Trump last week described Biden as “a sleepy person in a basement of a home,” and he has actually repeatedly recommended that Biden did not personally write declarations issued by his project criticizing Trump’s handling of the coronavirus pandemic. His project and the Republican National Committee have progressively focused its attacks on Biden’s tendency for on-camera verbal stumbles in recent weeks, as it looks for to define Biden after he emerged triumphant from the Democratic primary. One example came previously this month, when Trump’s campaign launched an ad comparing Biden and Vermont Sen. Bernie Sanders, which closed with the line: “At least Bernie remembers his positions.” https://twitter.com/parscale/status/1247928262036258816 The attacks are an early demonstration of how Trump will utilize the full Republican politician Celebration apparatus to run a scorched-earth campaign based upon personal insults and unwarranted insinuations– a heightened variation of his playbook from 2016, when Trump and his allies, without proof, called into question Hillary Clinton’s health. They have actually become a daily occurrence from Trump’s campaign, assistants and Republican allies throughout every medium possible– on social media, in campaign e-mail blasts and videos and on Trump-aligned media companies like Fox News. Biden’s advisers and Democratic allies mention that Trump is guilty of many of the same verbal tics he is attacking Biden over, and often lies and embraces conspiracy theories. As one Biden ally put it: “Has Trump taken his own guidance and downed a gallon of bleach yet?” The attacks weaponize Biden’s propensity to stumble over words, utilize the wrong word or interrupt himself in the middle of long answers by stating, “anyhow,” and altering course. To fans of a former vice president who in December 2018 called himself a “gaffe maker,” those long-time spoken tics have always belonged to Biden’s public persona. They are made more forgivable to his advocates by Biden’s openness about conquering a stutter. Aside from periodic jousts amongst assistants on Twitter, Biden’s project has mostly neglected the Trump project’s attacks. Biden-world’s view is that the political and media landscape has actually shifted because 2016, when every Trump attack on a rival was treated as novel and took command of the project narrative on social media and cable news. His consultants pointed to Trump’s stopped working efforts to guide the political discussion in the 2017 Virginia governor’s race, when he and his GOP allies cautioned of the MS-13 gang, in addition to the 2018 midterms, when Trump’s message concentrated on caravans of refugees approaching the US-Mexico border. ” The misapprehension that whatever Trump wishes to speak about is inherently efficient and that he gets to act as the media’s at-large task editor has actually been closed,” a Biden consultant said. As Biden has adapted to marketing in the age of coronavirus– knocked off the campaign path and rather transmitting occasions and interviews from a transformed rec room in his basement in Delaware– Trump’s project is seizing on every on-camera miscue, with conservative Trump allies such as Fox News host Sean Hannity then magnifying them. ” His sharpness, or absence thereof is on screen every day, every time he talks,” Trump project spokesperson Tim Murtaugh informed CNN in response to concerns about the technique. “His failure to keep a train of thought going is obvious.” Biden frequently looks down at his notes, which Trump’s allies have actually mischaracterized as Biden dropping off to sleep. Trump’s boy Eric Trump tweeted a seven-second video from Biden’s online broadcast with Hillary Clinton on Tuesday, along with the hashtag “#SleepyJoe.”. https://twitter.com/EricTrump/status/1255213748811374596. Robby Mook, Hillary Clinton’s 2016 campaign supervisor, said Trump “always projects his biggest weakens on his challenger in an attempt to deflect criticism from himself.”. ” What is very clear is the White Home thinks his presidency will be evaluated on how properly he is managing coronavirus, so it makes ideal sense that he is now attempting to accuse his challenger of incompetence, which is ridiculous.”. The attacks resemble how Trump’s campaign pursued Clinton in 2016, Mook noted. Trump and his campaign frequently cast the former secretary of state as sick or unhealthy, a technique that was further elevated after Clinton stumbled after a September 11 occasion in New York due to concealed pneumonia. ” I simply see a pattern regularly from 2016 all the way through now, which is, he attempts to predict his most significant issues onto his opponents so he gives the media a false equivalence to attempt to muddy the water,” Mook stated. “Part of the factor he was so obsessed with calling Hillary Clinton dishonest is because he is probably the most deceitful individual to win the White Home.”. Biden advisers argue that Trump’s efforts to caricature Biden won’t overcome the same qualities that insulated him in the Democratic primary: After 5 decades in the public eye and eight years as President Barack Obama’s No. 2, voters feel like they know him. Biden frequently expresses distaste for attacks on his rivals’ character. His aides say that by questioning Biden’s mental capability, the President is guiding the project toward concerns of character and fitness. ” This is asinine to tee up– since it’s 10,000 times even worse for him,” a Biden adviser stated. As an example of how easily Trump could be parodied, Biden’s assistants indicated a video from The Daily Show in which Fox News hosts and analysts’ comments about Biden’s mental skill were interspersed with videos of Trump’s own verbal flubs. Biden spokesman Andrew Bates tweeted The Daily Program’s video, which has been seen 3.6 million times on Twitter, on March 25, in action to Trump spokesperson Matt Wolking tweeting: “When is the last time Joe Biden was lucid?”. https://twitter.com/AndrewBatesNC/status/1242886701002960896. ” Triggering voters to assess prospects’ mental states is a devastating proposal for Donald Trump, so we’re never going to prevent him from going there,” Bates said. – CNNPolitics.

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