How to Leverage Hashtags to Gain Customer Attention on Social Media – Social Media Impact – Social Media Impact

In the digital marketing space, using hashtags has emerged as an inexplicable strategy with infinite power. It not only helps you discover new content, communities, and prospects, but has also transformed into a means to attract the target audience.

Hashtags are mostly used to identify your product or service through the branded hashtags. Businesses use this method of getting noticed through location or industry hashtags. Moreover, descriptive hashtags help businesses to segment their target audience.

Now, hashtags are in vogue in the online space, and marketing professionals are trying to capitalize on this new opportunity to leverage their business.

In this article, we will discuss the three core hashtag strategies that will get you customer attention on social media. However, before jumping into the strategy let’s first have a look at how hashtags came into play in social media.

History of Hashtags:

Hashtags were first introduced on Internet Relay Chats. They gained popularity through Twitter, where they were initially used for “tweet chats”. These were open group discussions around a particular topic. The primary essence of the “tweet chats” is still relevant to how marketers use hashtags today.

Hashtags are a word, or group of words, that preceded by the “#” sign, example #localmarketing #buylocal, #marketing.

If you are technical, you may identify them as another form of a meta tag. If you are more marketing inclined, you will know these as money keywords that can keep your target audience engaged.

Three main marketing strategies for hashtags:

1.    Brand and Campaign Hashtags:

Brand and campaign specific hashtags are used by businesses to promote their brand. Brand hashtags are usually your company’s name or its tagline. Getting people to use them can help in improving your brand visibility.

Brand Hashtags:

These are hashtags that you and your customers can use at any point in time on social sites. When creating a brand hashtag for your company, ensure that it is unique and easily memorized. Do thorough research on the hashtags that are trending for similar businesses on Twitter, Instagram, Pinterest, Google+ and Facebook. Come up with a customized hashtag that best describes your business. If you find a similar hashtag that is trending for another business, brainstorm on other possibilities.

It is ideal to keep your hashtags short and readable. The focus should be to come up with hashtags that can seep into your customers memory.

For example, if you are a retailer of a designer furniture store, you can use #designerfurniture, instead of #wegotthebestdesignsforyou. You can also use your catchy tagline as a hashtag, for instance, Kit Kat uses #HaveABreak, this helps to engage with the audience. A brand hashtag must be rated based on how it stands out from the crowd and its ability to engage with the target audience.

Campaign Hashtags:

A campaign hashtag can be built around a social media campaign run by your business. The campaign hashtags can be churned out based on the word or phrase that is unique to the promotional campaign. Conduct thorough research based on the idea on which the promotion being run and check the popularity of the same on Instagram or Twitter. Zero down on the best hashtag based on how it connects with your target audience.

Tips to get the maximum traction for your business and campaign specific hashtags:

2.     Trending Hashtags:

As the term implies, these are hashtags that are trending across social media platforms. These are usually the most talked about topics, which by online terminology, has gone “viral. Trending hashtags are dynamic, and their rise and drop are unpredictable. The top 10 trends can come and go within minutes or can last for weeks.

It’s important to note that you don’t spam your social media posts with trending hashtags. Posting too is an indication of poor etiquette. Spamming trends can even get your Twitter account suspended.

How can you find trending hashtags?

Only Twitter and Google+ are open to displaying the trending hashtags on their platforms. Hashtag trends on Twitter can also be assimilated to the trends in Facebook, Instagram and Pinterest to some extent. On Twitter, you can find trending hashtags on the left side of the Twitter feed. You can change the trends based on your geographic location and based on the specific niche that you follow.

How to use trending hashtags:

When you see a topic related to your business trending on social media, use them to make your say heard among the target audience. Prepare a content update with the trending hashtags and shoot it across all social media platforms where your audience interact the most.

How to use niche trending tags:

Using a popular niche-related hashtag can get your post travel across many like-minded people. So, you have to target the trending hashtags based on the niche. Putting it across with a stellar post on relevant social media platforms can get you founded by potential target audience.

For example, if you are a musician or doing marketing for musicians, you can promote a tag like #MusicMonday and get seen by many followers. By using this niche relevant tag, you can spread the reach of your post and further connect with your fans and potential followers.

Tips on using trending hashtags:

(a)    You must have a nose for news. You must be quick to assess the magnitude of reach a trending hashtag can bring. When you take the right choice, you can get the benefit of promoting your content and brand.

(b)    Find trending hashtags on Twitter, Google+ and other hashtag monitoring sites like, statigram, and trendsmap.

(c)    Make use of niche trending hashtags to create a connection and develop relationships with the market that you want to target.

3.    Content Hashtags:

These are the tags that you include in your content. They are not branded and not used to define your company or business or marketing. They may not be necessarily trending or highly popular, but they can be common hashtags that are related to your posts.

When you include content hashtags, it improves the SEO score of your posts. The tags get your content seen by consumers who are searching for, or using, the words that are in your hashtag.

Here are some categories of common hashtags;

Product hashtags:

Whenever you post your products on social channels, ensure you put in the shoe of the consumer. Use hashtags that connect your product with the potential buyers and the market.

For example, if you own a barista, you can post pictures of the best lattes to offer by using “#latte.” You can even use tags like #caffieneFix #Latteart

 Lifestyle hashtags:

People love to connect with users who have similar lifestyles. If you want to reach out to your target audience, you need to be aware about their interests and their hobbies. Once you create a blueprint, use the trending hashtags in a few of your updates.

Event hashtags:

Event-based hashtags are great to include in content updates. An event can be anything from local community fairs to a global celebration, and can even add a live product launch or a live webinar. If your business is involved in any local or global event, then you have to tell your social connections about it and spread the word. You can do this by including the event hashtag in your post.

For example, William’s Sonoma tells their Facebook Fans about a local charity event they are attending. They make use of the hashtag #FeastPDX to support the event and the cause and promote the content with partners through social websites.

Location hashtags:

If you have a local business, it is imperative that you build a personal connect with your customers. Use specific geo-targeted hashtags that will get your business popular and known in the city. For instance, if you’re a local shop owner, use the hashtag of your town and try interacting with your potential customers who also use the town hashtag; local customers will notice your updates.

Tips on how to use common hashtags:


In the end, you have to use hashtags to create a brand for your business and marketing campaigns, catch real-time trending tags, and expand the reach of your content.

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Trump’s 2020 attack strategy: Smear Biden over mental fitness By Eric Bradner, Ryan Nobles and Dan Merica, CNN President Donald Trump and his allies have zeroed-in on an attack against Joe Biden, going after the presumptive Democratic governmental nominee’s mental physical fitness in a coordinated effort using smears and innuendo to paint him as ill-quipped to be President of the United States. Trump for months has questioned the mental skill of the opponent he calls “Drowsy Joe.” Trump last week described Biden as “a sleepy person in a basement of a home,” and he has actually repeatedly recommended that Biden did not personally write declarations issued by his project criticizing Trump’s handling of the coronavirus pandemic. His project and the Republican National Committee have progressively focused its attacks on Biden’s tendency for on-camera verbal stumbles in recent weeks, as it looks for to define Biden after he emerged triumphant from the Democratic primary. One example came previously this month, when Trump’s campaign launched an ad comparing Biden and Vermont Sen. Bernie Sanders, which closed with the line: “At least Bernie remembers his positions.” The attacks are an early demonstration of how Trump will utilize the full Republican politician Celebration apparatus to run a scorched-earth campaign based upon personal insults and unwarranted insinuations– a heightened variation of his playbook from 2016, when Trump and his allies, without proof, called into question Hillary Clinton’s health. They have actually become a daily occurrence from Trump’s campaign, assistants and Republican allies throughout every medium possible– on social media, in campaign e-mail blasts and videos and on Trump-aligned media companies like Fox News. Biden’s advisers and Democratic allies mention that Trump is guilty of many of the same verbal tics he is attacking Biden over, and often lies and embraces conspiracy theories. As one Biden ally put it: “Has Trump taken his own guidance and downed a gallon of bleach yet?” The attacks weaponize Biden’s propensity to stumble over words, utilize the wrong word or interrupt himself in the middle of long answers by stating, “anyhow,” and altering course. To fans of a former vice president who in December 2018 called himself a “gaffe maker,” those long-time spoken tics have always belonged to Biden’s public persona. They are made more forgivable to his advocates by Biden’s openness about conquering a stutter. Aside from periodic jousts amongst assistants on Twitter, Biden’s project has mostly neglected the Trump project’s attacks. Biden-world’s view is that the political and media landscape has actually shifted because 2016, when every Trump attack on a rival was treated as novel and took command of the project narrative on social media and cable news. His consultants pointed to Trump’s stopped working efforts to guide the political discussion in the 2017 Virginia governor’s race, when he and his GOP allies cautioned of the MS-13 gang, in addition to the 2018 midterms, when Trump’s message concentrated on caravans of refugees approaching the US-Mexico border. ” The misapprehension that whatever Trump wishes to speak about is inherently efficient and that he gets to act as the media’s at-large task editor has actually been closed,” a Biden consultant said. As Biden has adapted to marketing in the age of coronavirus– knocked off the campaign path and rather transmitting occasions and interviews from a transformed rec room in his basement in Delaware– Trump’s project is seizing on every on-camera miscue, with conservative Trump allies such as Fox News host Sean Hannity then magnifying them. ” His sharpness, or absence thereof is on screen every day, every time he talks,” Trump project spokesperson Tim Murtaugh informed CNN in response to concerns about the technique. “His failure to keep a train of thought going is obvious.” Biden frequently looks down at his notes, which Trump’s allies have actually mischaracterized as Biden dropping off to sleep. Trump’s boy Eric Trump tweeted a seven-second video from Biden’s online broadcast with Hillary Clinton on Tuesday, along with the hashtag “#SleepyJoe.”. Robby Mook, Hillary Clinton’s 2016 campaign supervisor, said Trump “always projects his biggest weakens on his challenger in an attempt to deflect criticism from himself.”. ” What is very clear is the White Home thinks his presidency will be evaluated on how properly he is managing coronavirus, so it makes ideal sense that he is now attempting to accuse his challenger of incompetence, which is ridiculous.”. The attacks resemble how Trump’s campaign pursued Clinton in 2016, Mook noted. Trump and his campaign frequently cast the former secretary of state as sick or unhealthy, a technique that was further elevated after Clinton stumbled after a September 11 occasion in New York due to concealed pneumonia. ” I simply see a pattern regularly from 2016 all the way through now, which is, he attempts to predict his most significant issues onto his opponents so he gives the media a false equivalence to attempt to muddy the water,” Mook stated. “Part of the factor he was so obsessed with calling Hillary Clinton dishonest is because he is probably the most deceitful individual to win the White Home.”. Biden advisers argue that Trump’s efforts to caricature Biden won’t overcome the same qualities that insulated him in the Democratic primary: After 5 decades in the public eye and eight years as President Barack Obama’s No. 2, voters feel like they know him. Biden frequently expresses distaste for attacks on his rivals’ character. His aides say that by questioning Biden’s mental capability, the President is guiding the project toward concerns of character and fitness. ” This is asinine to tee up– since it’s 10,000 times even worse for him,” a Biden adviser stated. As an example of how easily Trump could be parodied, Biden’s assistants indicated a video from The Daily Show in which Fox News hosts and analysts’ comments about Biden’s mental skill were interspersed with videos of Trump’s own verbal flubs. Biden spokesman Andrew Bates tweeted The Daily Program’s video, which has been seen 3.6 million times on Twitter, on March 25, in action to Trump spokesperson Matt Wolking tweeting: “When is the last time Joe Biden was lucid?”. ” Triggering voters to assess prospects’ mental states is a devastating proposal for Donald Trump, so we’re never going to prevent him from going there,” Bates said. – CNNPolitics.

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