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Lately and UpContent link up to Eliminate Writer’s Block for Social Media Marketers

Marketing Software Integration Saves Businesses Time and Money Through Content Curation and Artificial Intelligence

UpContent announced a seamless integration with Lately, to address two key, compounding, challenges to building your social media audience by consistently surfacing relevant, interesting, valuable content and, automatically crafting the best social media posts that drives engagement. The integration pairs Lately’s Artificial Intelligence-powered marketing dashboard with UpContent’s curated content management platform for optimal time-saving, efficiency and increased engagement through organization, centralized processes,best practices, article discovery, collaboration and scalable distribution. Marketers will be able to find blogs and articles that are most relevant to their businesses in half the time, triple their social media marketing content pipeline and develop better social media posts faster with up to 50% more engagement.

“We founded Lately to give marketers the ability to create and execute content like a world-class marketing agency for a fraction of the cost,” said Kate Bradley Chernis, CEO of Lately. “Joining UpContent’s unique ability to surface the articles that matter with Lately’s Artificial Intelligence-powered social media post generation, organization, scheduling and publication will allow for even greater efficiency and better results. It’s really all about saving time and saving money – and this partnership allows us to double down on both for our customers.”

With 55% of B2B marketers having small or single-person marketing teams (2018, Content Marketing Institute) there simply isn’t enough bandwidth to achieve the ratio of curated content across social media profiles (60%-70% of posts) that maximizes conversion rates (2016, The Search Agency). The main time investments that make this prohibitive are (A) manually scouring the web to identify articles that are relevant, engaging, and informative and (B) crafting the related social post for each network that will maximize reach and engagement. With UpContent, marketers can quickly scrutinize from a set of articles that match their exacting criteria and immediately review and intelligently schedule expertly drafted social media posts for each network that consider their brand’s criteria and strategic goals.

“Combine the challenge of curating content with writing about it and the fact that marketers waste $83 Billion dollars each year specifically due to disorganization and you’ve got an epidemic,” Chernis, a former marketing agency owner explained.

“We’ve all faced the anxiety associated with crafting the perfect social post for a curated article – honoring the publisher while also inserting your brand into the conversation,” said Scott Rogerson, UpContent’s CEO. “The direct feed to Lately’s post Autogenerator makes the time from article discovery to expertly crafted social post, nonexistent. With this partnership, our customers can opt to share rather than sit upon that great article – and their audience will thank them for it.”

Together, Lately and UpContent are looking forward to helping the brands supported by small or single-person marketing teams ease the burden of serving as a trusted resource, increase the frequency and maintain consistency with which they share curated articles that inform and engage, and ensure these efforts translate into measurable achievement of their marketing and sales objectives.

Recommended Read: TechBytes with Todd Bowman, Director, SEM and Feeds, Merkle

This content was originally published here.

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Trump’s 2020 attack strategy: Smear Biden over mental fitness By Eric Bradner, Ryan Nobles and Dan Merica, CNN President Donald Trump and his allies have zeroed-in on an attack against Joe Biden, going after the presumptive Democratic governmental nominee’s mental physical fitness in a coordinated effort using smears and innuendo to paint him as ill-quipped to be President of the United States. Trump for months has questioned the mental skill of the opponent he calls “Drowsy Joe.” Trump last week described Biden as “a sleepy person in a basement of a home,” and he has actually repeatedly recommended that Biden did not personally write declarations issued by his project criticizing Trump’s handling of the coronavirus pandemic. His project and the Republican National Committee have progressively focused its attacks on Biden’s tendency for on-camera verbal stumbles in recent weeks, as it looks for to define Biden after he emerged triumphant from the Democratic primary. One example came previously this month, when Trump’s campaign launched an ad comparing Biden and Vermont Sen. Bernie Sanders, which closed with the line: “At least Bernie remembers his positions.” https://twitter.com/parscale/status/1247928262036258816 The attacks are an early demonstration of how Trump will utilize the full Republican politician Celebration apparatus to run a scorched-earth campaign based upon personal insults and unwarranted insinuations– a heightened variation of his playbook from 2016, when Trump and his allies, without proof, called into question Hillary Clinton’s health. They have actually become a daily occurrence from Trump’s campaign, assistants and Republican allies throughout every medium possible– on social media, in campaign e-mail blasts and videos and on Trump-aligned media companies like Fox News. Biden’s advisers and Democratic allies mention that Trump is guilty of many of the same verbal tics he is attacking Biden over, and often lies and embraces conspiracy theories. As one Biden ally put it: “Has Trump taken his own guidance and downed a gallon of bleach yet?” The attacks weaponize Biden’s propensity to stumble over words, utilize the wrong word or interrupt himself in the middle of long answers by stating, “anyhow,” and altering course. To fans of a former vice president who in December 2018 called himself a “gaffe maker,” those long-time spoken tics have always belonged to Biden’s public persona. They are made more forgivable to his advocates by Biden’s openness about conquering a stutter. Aside from periodic jousts amongst assistants on Twitter, Biden’s project has mostly neglected the Trump project’s attacks. Biden-world’s view is that the political and media landscape has actually shifted because 2016, when every Trump attack on a rival was treated as novel and took command of the project narrative on social media and cable news. His consultants pointed to Trump’s stopped working efforts to guide the political discussion in the 2017 Virginia governor’s race, when he and his GOP allies cautioned of the MS-13 gang, in addition to the 2018 midterms, when Trump’s message concentrated on caravans of refugees approaching the US-Mexico border. ” The misapprehension that whatever Trump wishes to speak about is inherently efficient and that he gets to act as the media’s at-large task editor has actually been closed,” a Biden consultant said. As Biden has adapted to marketing in the age of coronavirus– knocked off the campaign path and rather transmitting occasions and interviews from a transformed rec room in his basement in Delaware– Trump’s project is seizing on every on-camera miscue, with conservative Trump allies such as Fox News host Sean Hannity then magnifying them. ” His sharpness, or absence thereof is on screen every day, every time he talks,” Trump project spokesperson Tim Murtaugh informed CNN in response to concerns about the technique. “His failure to keep a train of thought going is obvious.” Biden frequently looks down at his notes, which Trump’s allies have actually mischaracterized as Biden dropping off to sleep. Trump’s boy Eric Trump tweeted a seven-second video from Biden’s online broadcast with Hillary Clinton on Tuesday, along with the hashtag “#SleepyJoe.”. https://twitter.com/EricTrump/status/1255213748811374596. Robby Mook, Hillary Clinton’s 2016 campaign supervisor, said Trump “always projects his biggest weakens on his challenger in an attempt to deflect criticism from himself.”. ” What is very clear is the White Home thinks his presidency will be evaluated on how properly he is managing coronavirus, so it makes ideal sense that he is now attempting to accuse his challenger of incompetence, which is ridiculous.”. The attacks resemble how Trump’s campaign pursued Clinton in 2016, Mook noted. Trump and his campaign frequently cast the former secretary of state as sick or unhealthy, a technique that was further elevated after Clinton stumbled after a September 11 occasion in New York due to concealed pneumonia. ” I simply see a pattern regularly from 2016 all the way through now, which is, he attempts to predict his most significant issues onto his opponents so he gives the media a false equivalence to attempt to muddy the water,” Mook stated. “Part of the factor he was so obsessed with calling Hillary Clinton dishonest is because he is probably the most deceitful individual to win the White Home.”. Biden advisers argue that Trump’s efforts to caricature Biden won’t overcome the same qualities that insulated him in the Democratic primary: After 5 decades in the public eye and eight years as President Barack Obama’s No. 2, voters feel like they know him. Biden frequently expresses distaste for attacks on his rivals’ character. His aides say that by questioning Biden’s mental capability, the President is guiding the project toward concerns of character and fitness. ” This is asinine to tee up– since it’s 10,000 times even worse for him,” a Biden adviser stated. As an example of how easily Trump could be parodied, Biden’s assistants indicated a video from The Daily Show in which Fox News hosts and analysts’ comments about Biden’s mental skill were interspersed with videos of Trump’s own verbal flubs. Biden spokesman Andrew Bates tweeted The Daily Program’s video, which has been seen 3.6 million times on Twitter, on March 25, in action to Trump spokesperson Matt Wolking tweeting: “When is the last time Joe Biden was lucid?”. https://twitter.com/AndrewBatesNC/status/1242886701002960896. ” Triggering voters to assess prospects’ mental states is a devastating proposal for Donald Trump, so we’re never going to prevent him from going there,” Bates said. – CNNPolitics.

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Posted May 3, 2020