Leveraging Social Media to Fill Beds at Your Center – A Social Media Primer
I make certain you read the title and wondered “What does Snapchat pertain to filling beds in a sleep center?” Bunny ears and limb leads? Location filters and 10-20 paste? I hope this post will assist link the 2.
We all know that we can’t have sleep studies without our clients. And we also understand that patients come to our centers through our doctors. So, what triggers the doctor to send out a client to one sleep center versus another? Let’s take a look at that a little more in detail.
There are numerous factors that might add to a doctor’s or a client’s decision to go to one sleep facility or another. It might be better service. It might be better care. It could be much better info. It could be a better relationship. It might be brand name equity. The fact is there might be any number of factors a patient might demand going to a particular sleep center or a physician may choose to send them to. How does this link with social media?
Social media engages the customer at the levels explained above: service, care, info, relationships and brand equity, among other things. Before we talk about this, let’s look at social media in higher information.
If you search “social networks” on the web, you’ll most likely get a lots of different meanings. I like the meaning provided by investopedia.com the very best. According to investopedia.com, social networks is “a computer-based technology that facilitates the sharing of concepts and info and the building of virtual networks and neighborhoods.” I like this definition due to the fact that it stresses the “building of virtual networks and neighborhoods.”
If you’ve utilized any type of social media, you have actually most likely built a virtual network or neighborhood of buddies or like-minded people. When utilizing social networks for service, it’s a very comparable principle of building a community. You need to build your neighborhood and connect to them.
In the rest of this short article from the Q4 2018 issue of A2Zzz, Gerald George Mannikarote offers more social networks pointers.
This short article is among 4 designated CEC posts in this concern of A2Zzz. AAST members who check out A2Zzz and claim their credits online by the deadline can earn 2.00 AAST Postgraduate work Credits (CECs) per issue– for as much as 8.00 AAST CECs annually. AAST CECs are accepted by the Board of Registered Polysomnographic Technologists (BRPT) and the American Board of Sleep Medication (ABSM).
To earn AAST CECs, thoroughly read the four designated CEC articles and claim your credits online. You should go on the internet to declare your credits by the deadline of March 1, 2019.
After the successful conclusion of this instructional activity, your certificates will be available in the My CEC Portal acknowledging the credits made.