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New LinkedIn Ad Targeting Audiences : Social Media Examiner

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week’s Social Media Marketing Talk Show, we explore the updated Facebook Ad Library and the newest LinkedIn product and ad targeting tools with special guests Amanda Bond and Viveka von Rosen.
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If you’re new to the show, click below to watch our latest episode from Friday, April 12, 2019. You can also listen to the show as an audio podcast, found on iTunes/Apple Podcast , Android , Google Play , Stitcher , and RSS .
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For this week’s top stories, you’ll find timestamps below that allow you to fast-forward in the replay above.
Facebook Brings More Transparency With Overhauled Ad Library : With a new name and updated features, Facebook’s new Ad Library provides one place to see all active ads any page is running and learn more about the pages themselves. This information includes the date the page was created, previous merges with other pages, previous name changes, and more. (2:50)
Search in Ad Library was also tweaked so users’ previous searches will be saved as long as they’re logged into Facebook, and now includes the ability to search by page, not just keywords.
Facebook Answers “Why am I seeing this post?” : Facebook introduced “Why am I seeing this post?” to help users better understand and more easily control what they see from the friends, pages, and groups they follow in their individual news feeds. This is the first time that Facebook has built information on how ranking works directly into the app, with the goal of showing people the posts that are most relevant to them. (18:37)
Posted by Facebook on Sunday, March 31, 2019
This new tool, which can be found in the drop-down menu in the right-hand corner of a post, explains how the user’s past interactions impact the ranking of posts in their news feed and what information generally has the largest influence over the order of posts.
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LinkedIn Adds Three New Ad Targeting Tools : LinkedIn introduced three new tools for advertisers to “easily target more of the right audiences from LinkedIn’s network of 610 million professionals” and improve their ROI. These new targeting tools include lookalike audiences, audience templates, and interest targeting powered by Microsoft Bing search data. All three ad targeting options should be rolling out to all advertisers now. (30:39)
LinkedIn released a step-by-step guide on using its newest ad targeting tool with tips and best practices for marketers on the LinkedIn Business site .
LinkedIn Introduces Reactions : LinkedIn starting to roll out a set of Reactions giving members “more ways to quickly and constructively communicate with one another.” The reactions include Like, Celebrate, Love, Insightful, and Curious and reflect how users naturally interact on the platform. LinkedIn shares the product principles, research, and design journey that went into selecting and developing each of this reaction. (39:30)
LinkedIn and Adobe Partner to Expand B2B Audience Targeting Capabilities : LinkedIn is expanding its audience targeting capabilities via a new collaboration with Adobe and Microsoft. The partnership brings LinkedIn’s account-based marketing capabilities to Adobe Experience Cloud users and will help B2B marketers “easily identify, understand, and engage with B2B customer buying teams” and much more. (43:43)
LinkedIn Expands Document Upload Feature to Everyone : LinkedIn announced that all members and pages globally can now upload documents and presentations, including PDFs and PowerPoints, directly to their feed and within group posts. The ability to post documents and presentations on LinkedIn is currently only available on desktop and will be coming to the mobile app soon. (46:00)
LinkedIn Messenger Offers Two New Meeting Planning Tools : LinkedIn is making it much easier to set up a time and place to meet in person through LinkedIn Messenger. The company rolled out the ability to share your availability directly within a chat in the LinkedIn app, as well as suggest a location or share a current one-time location with others in your chat. (50:16)
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Trump’s 2020 attack strategy: Smear Biden over mental fitness By Eric Bradner, Ryan Nobles and Dan Merica, CNN President Donald Trump and his allies have zeroed-in on an attack against Joe Biden, going after the presumptive Democratic governmental nominee’s mental physical fitness in a coordinated effort using smears and innuendo to paint him as ill-quipped to be President of the United States. Trump for months has questioned the mental skill of the opponent he calls “Drowsy Joe.” Trump last week described Biden as “a sleepy person in a basement of a home,” and he has actually repeatedly recommended that Biden did not personally write declarations issued by his project criticizing Trump’s handling of the coronavirus pandemic. His project and the Republican National Committee have progressively focused its attacks on Biden’s tendency for on-camera verbal stumbles in recent weeks, as it looks for to define Biden after he emerged triumphant from the Democratic primary. One example came previously this month, when Trump’s campaign launched an ad comparing Biden and Vermont Sen. Bernie Sanders, which closed with the line: “At least Bernie remembers his positions.” https://twitter.com/parscale/status/1247928262036258816 The attacks are an early demonstration of how Trump will utilize the full Republican politician Celebration apparatus to run a scorched-earth campaign based upon personal insults and unwarranted insinuations– a heightened variation of his playbook from 2016, when Trump and his allies, without proof, called into question Hillary Clinton’s health. They have actually become a daily occurrence from Trump’s campaign, assistants and Republican allies throughout every medium possible– on social media, in campaign e-mail blasts and videos and on Trump-aligned media companies like Fox News. Biden’s advisers and Democratic allies mention that Trump is guilty of many of the same verbal tics he is attacking Biden over, and often lies and embraces conspiracy theories. As one Biden ally put it: “Has Trump taken his own guidance and downed a gallon of bleach yet?” The attacks weaponize Biden’s propensity to stumble over words, utilize the wrong word or interrupt himself in the middle of long answers by stating, “anyhow,” and altering course. To fans of a former vice president who in December 2018 called himself a “gaffe maker,” those long-time spoken tics have always belonged to Biden’s public persona. They are made more forgivable to his advocates by Biden’s openness about conquering a stutter. Aside from periodic jousts amongst assistants on Twitter, Biden’s project has mostly neglected the Trump project’s attacks. Biden-world’s view is that the political and media landscape has actually shifted because 2016, when every Trump attack on a rival was treated as novel and took command of the project narrative on social media and cable news. His consultants pointed to Trump’s stopped working efforts to guide the political discussion in the 2017 Virginia governor’s race, when he and his GOP allies cautioned of the MS-13 gang, in addition to the 2018 midterms, when Trump’s message concentrated on caravans of refugees approaching the US-Mexico border. ” The misapprehension that whatever Trump wishes to speak about is inherently efficient and that he gets to act as the media’s at-large task editor has actually been closed,” a Biden consultant said. As Biden has adapted to marketing in the age of coronavirus– knocked off the campaign path and rather transmitting occasions and interviews from a transformed rec room in his basement in Delaware– Trump’s project is seizing on every on-camera miscue, with conservative Trump allies such as Fox News host Sean Hannity then magnifying them. ” His sharpness, or absence thereof is on screen every day, every time he talks,” Trump project spokesperson Tim Murtaugh informed CNN in response to concerns about the technique. “His failure to keep a train of thought going is obvious.” Biden frequently looks down at his notes, which Trump’s allies have actually mischaracterized as Biden dropping off to sleep. Trump’s boy Eric Trump tweeted a seven-second video from Biden’s online broadcast with Hillary Clinton on Tuesday, along with the hashtag “#SleepyJoe.”. https://twitter.com/EricTrump/status/1255213748811374596. Robby Mook, Hillary Clinton’s 2016 campaign supervisor, said Trump “always projects his biggest weakens on his challenger in an attempt to deflect criticism from himself.”. ” What is very clear is the White Home thinks his presidency will be evaluated on how properly he is managing coronavirus, so it makes ideal sense that he is now attempting to accuse his challenger of incompetence, which is ridiculous.”. The attacks resemble how Trump’s campaign pursued Clinton in 2016, Mook noted. Trump and his campaign frequently cast the former secretary of state as sick or unhealthy, a technique that was further elevated after Clinton stumbled after a September 11 occasion in New York due to concealed pneumonia. ” I simply see a pattern regularly from 2016 all the way through now, which is, he attempts to predict his most significant issues onto his opponents so he gives the media a false equivalence to attempt to muddy the water,” Mook stated. “Part of the factor he was so obsessed with calling Hillary Clinton dishonest is because he is probably the most deceitful individual to win the White Home.”. Biden advisers argue that Trump’s efforts to caricature Biden won’t overcome the same qualities that insulated him in the Democratic primary: After 5 decades in the public eye and eight years as President Barack Obama’s No. 2, voters feel like they know him. Biden frequently expresses distaste for attacks on his rivals’ character. His aides say that by questioning Biden’s mental capability, the President is guiding the project toward concerns of character and fitness. ” This is asinine to tee up– since it’s 10,000 times even worse for him,” a Biden adviser stated. As an example of how easily Trump could be parodied, Biden’s assistants indicated a video from The Daily Show in which Fox News hosts and analysts’ comments about Biden’s mental skill were interspersed with videos of Trump’s own verbal flubs. Biden spokesman Andrew Bates tweeted The Daily Program’s video, which has been seen 3.6 million times on Twitter, on March 25, in action to Trump spokesperson Matt Wolking tweeting: “When is the last time Joe Biden was lucid?”. https://twitter.com/AndrewBatesNC/status/1242886701002960896. ” Triggering voters to assess prospects’ mental states is a devastating proposal for Donald Trump, so we’re never going to prevent him from going there,” Bates said. – CNNPolitics.

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Posted May 3, 2020