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Powerful Social Media Management

I have been using Rignite for a little over a week. I am impressed with the effectiveness as well as the ease of use. I will be using this software far beyond my trial period! I will be recommending it to my clients (but not my competition!) and look forward to adding my future team members to the program. Rignite is a tool that will grow with me and help facilitate my growth and my customers’ growth as well!

These are my top 5 Reasons Rignite is the “Real Deal” for my small business!

1. I Love the Interface

  • Sleek and clean with little clutter
  • Super easy to learn and more likely to use on a regular basis than some of the other software I have tried.
  • Just better looking all around and keeps me focused on my goals.

2. The Campaigns Module

The campaigns module is geared to help small businesses accomplish their goals. It is even helpful in choosing what your goal should be! The choices provided are great “triggers” for deciding just what the heck you are really trying to accomplish.

  • Grow your following
  • Boost engagement
  • Guild an email list
  • Drive sales

There are campaigns for each goal. Small businesses often don’t know how to move prospects through the sales funnel using social media. By using the goal-oriented campaigns, you are guided through the steps you need to consider to stay focused on your goals. This is huge for the busy business owner who might not be a marketing expert.

3. Team features are perfect for small business.

I get to compete with the big guys! Small teams have a level playing field with larger brands on social media, but they are often so busy running their business thatsocial media often falls through the cracks. Rignite makes it easy to tag team different aspects of social media. For example, one team member can monitor for comments being made to or about them on social media, or even search for opportunities to engage. They can then assign those to the person on the team who has the expertise, knowledge, or authority needed to respond appropriately.

When working with customers it is easy to notify them of comments and questions, they need to personally respond to. When you engage your customers, you can get feedback and approval before posts go live!

One team member can create drafts of posts to share, while another person on the team can act as editor and give final approval on those posts before they go live. Great collaboration features with email and text reminders!

4. Great Value

There are a broad range of features that cover what’s truly important for small businesses in managing social media. Hootsuite’s offering is primarily for heavy social media monitoring, which is more useful to large businesses who have a ton of engagement due to their size. Rignite has a combo of features to both help grow your presence, as well as monitor and engage as you continue to grow. The balance of the features is perfect for the small/medium sized business like mine!

5. Save TONS of time and Ease of Use!

Ease of use alone saves TONS of time. Still, the features save time exponentially.

The Campaigns Feature alone we makes it super fast to schedule out a series of promotional posts that you can just set and forget. But we have already talked about this great feature!

Groups is another feature that saves time. Organize a ton of social accounts into groups so you can get in and out quickly when posting or monitoring. Grouping organizes your accounts to the way YOU think.

The Team Feature helps ensure that no one has to spend all day on social media. You can simply tag-team your efforts to make it less of a time burden on any one person.

The Visual Calendar makes it easy to spot trends, gaps and holes in your content planning.

I find Rignite perfect for my use. I do not need super heavy analytics (yet!) I like having software that is easy to learn and use yet powerful. I like being prompted to think about my purpose and plan my posts for more effective ROI.

I manage social media for a business and Rignite is my new best friend!

This content was originally published here.

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Trump’s 2020 attack strategy: Smear Biden over mental fitness By Eric Bradner, Ryan Nobles and Dan Merica, CNN President Donald Trump and his allies have zeroed-in on an attack against Joe Biden, going after the presumptive Democratic governmental nominee’s mental physical fitness in a coordinated effort using smears and innuendo to paint him as ill-quipped to be President of the United States. Trump for months has questioned the mental skill of the opponent he calls “Drowsy Joe.” Trump last week described Biden as “a sleepy person in a basement of a home,” and he has actually repeatedly recommended that Biden did not personally write declarations issued by his project criticizing Trump’s handling of the coronavirus pandemic. His project and the Republican National Committee have progressively focused its attacks on Biden’s tendency for on-camera verbal stumbles in recent weeks, as it looks for to define Biden after he emerged triumphant from the Democratic primary. One example came previously this month, when Trump’s campaign launched an ad comparing Biden and Vermont Sen. Bernie Sanders, which closed with the line: “At least Bernie remembers his positions.” https://twitter.com/parscale/status/1247928262036258816 The attacks are an early demonstration of how Trump will utilize the full Republican politician Celebration apparatus to run a scorched-earth campaign based upon personal insults and unwarranted insinuations– a heightened variation of his playbook from 2016, when Trump and his allies, without proof, called into question Hillary Clinton’s health. They have actually become a daily occurrence from Trump’s campaign, assistants and Republican allies throughout every medium possible– on social media, in campaign e-mail blasts and videos and on Trump-aligned media companies like Fox News. Biden’s advisers and Democratic allies mention that Trump is guilty of many of the same verbal tics he is attacking Biden over, and often lies and embraces conspiracy theories. As one Biden ally put it: “Has Trump taken his own guidance and downed a gallon of bleach yet?” The attacks weaponize Biden’s propensity to stumble over words, utilize the wrong word or interrupt himself in the middle of long answers by stating, “anyhow,” and altering course. To fans of a former vice president who in December 2018 called himself a “gaffe maker,” those long-time spoken tics have always belonged to Biden’s public persona. They are made more forgivable to his advocates by Biden’s openness about conquering a stutter. Aside from periodic jousts amongst assistants on Twitter, Biden’s project has mostly neglected the Trump project’s attacks. Biden-world’s view is that the political and media landscape has actually shifted because 2016, when every Trump attack on a rival was treated as novel and took command of the project narrative on social media and cable news. His consultants pointed to Trump’s stopped working efforts to guide the political discussion in the 2017 Virginia governor’s race, when he and his GOP allies cautioned of the MS-13 gang, in addition to the 2018 midterms, when Trump’s message concentrated on caravans of refugees approaching the US-Mexico border. ” The misapprehension that whatever Trump wishes to speak about is inherently efficient and that he gets to act as the media’s at-large task editor has actually been closed,” a Biden consultant said. As Biden has adapted to marketing in the age of coronavirus– knocked off the campaign path and rather transmitting occasions and interviews from a transformed rec room in his basement in Delaware– Trump’s project is seizing on every on-camera miscue, with conservative Trump allies such as Fox News host Sean Hannity then magnifying them. ” His sharpness, or absence thereof is on screen every day, every time he talks,” Trump project spokesperson Tim Murtaugh informed CNN in response to concerns about the technique. “His failure to keep a train of thought going is obvious.” Biden frequently looks down at his notes, which Trump’s allies have actually mischaracterized as Biden dropping off to sleep. Trump’s boy Eric Trump tweeted a seven-second video from Biden’s online broadcast with Hillary Clinton on Tuesday, along with the hashtag “#SleepyJoe.”. https://twitter.com/EricTrump/status/1255213748811374596. Robby Mook, Hillary Clinton’s 2016 campaign supervisor, said Trump “always projects his biggest weakens on his challenger in an attempt to deflect criticism from himself.”. ” What is very clear is the White Home thinks his presidency will be evaluated on how properly he is managing coronavirus, so it makes ideal sense that he is now attempting to accuse his challenger of incompetence, which is ridiculous.”. The attacks resemble how Trump’s campaign pursued Clinton in 2016, Mook noted. Trump and his campaign frequently cast the former secretary of state as sick or unhealthy, a technique that was further elevated after Clinton stumbled after a September 11 occasion in New York due to concealed pneumonia. ” I simply see a pattern regularly from 2016 all the way through now, which is, he attempts to predict his most significant issues onto his opponents so he gives the media a false equivalence to attempt to muddy the water,” Mook stated. “Part of the factor he was so obsessed with calling Hillary Clinton dishonest is because he is probably the most deceitful individual to win the White Home.”. Biden advisers argue that Trump’s efforts to caricature Biden won’t overcome the same qualities that insulated him in the Democratic primary: After 5 decades in the public eye and eight years as President Barack Obama’s No. 2, voters feel like they know him. Biden frequently expresses distaste for attacks on his rivals’ character. His aides say that by questioning Biden’s mental capability, the President is guiding the project toward concerns of character and fitness. ” This is asinine to tee up– since it’s 10,000 times even worse for him,” a Biden adviser stated. As an example of how easily Trump could be parodied, Biden’s assistants indicated a video from The Daily Show in which Fox News hosts and analysts’ comments about Biden’s mental skill were interspersed with videos of Trump’s own verbal flubs. Biden spokesman Andrew Bates tweeted The Daily Program’s video, which has been seen 3.6 million times on Twitter, on March 25, in action to Trump spokesperson Matt Wolking tweeting: “When is the last time Joe Biden was lucid?”. https://twitter.com/AndrewBatesNC/status/1242886701002960896. ” Triggering voters to assess prospects’ mental states is a devastating proposal for Donald Trump, so we’re never going to prevent him from going there,” Bates said. – CNNPolitics.

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Posted May 3, 2020