Social Media Marketing in Lakewood, Tacoma, and Seattle

I can predict the future. Within a week, the headline of this article “Social Media Marketing in Lakewood, Tacoma, and Seattle” will show up on the first page on a Google search if you do the search for that headline. If you use the quotations marks, it will probably dominate and be #1. This article is for people who would like to use social media to market their small business. 

Five days later, I captured the results of a Google search for Planning, Parables, and Profit.

On the 18th of June, my article Planning, Parables, and Profit was published in The Suburban Times. Five days later, I captured the results of a Google search for Planning, Parables, and Profit.

Not only did the direct link to the article show up in the number one position, but since the article was mentioned on a different page and then again the following day, those two links show up as well in the #2 and #3 positions. This article was written Saturday morning (6/23/18).

If you have heard of a firm that you think provides the service you need, then you could search for “HVAC systems Tacoma Furnace Doctors.”

Search engines deliver results based on the search terms you use. They can’t read your mind . . . yet. To let search engines work for you, they need to know where your interests are. For example, if you are considering installing an air conditioning system in your home and don’t know who to choose nor what the best systems are, you might search for “air conditioning systems.” However, if you want to pinpoint what is available in your area, you should probably search for “air conditioning systems Tacoma.” If you live in Lakewood, then you would search for “air conditioning systems Lakewood Washington” to set you apart from Lakewood, Colorado. If you are from Tacoma or Seattle . . . or Puyallup then those names are pretty clear to the search engines. If you have read some information about today’s air conditioning you might search for “HVAC systems Tacoma.” If you have heard of a firm that you think provides the service you you need, then you could search for “HVAC systems Tacoma Furnace Doctors.”

Here is an example of a search on Youtube. The search was for “Bright Water Early Learning Seattle.”

Search engines like Google and Internet Explorer are wide ranging. If you use Facebook, Youtube, LinkedIn, etc, then be aware that those social media systems provide much more narrow information based first on their members. I preach to my clients about combining basic Search Engine Optimization (S.E.O. is the manipulation of website coding to enhance internet traffic) and the use of simple clues that can direct visitors to their websites or social media pages.

Here is an example of a search on Youtube. The search was for “Bright Water Early Learning Seattle.”

If you have a business in DuPont that provides sewing for soldiers, a good Facebook community page would be “Uniform Alterations Sewing Tailoring DuPont” rather than “Sister Suzi,” which might be your business name.

The results were two videos about Bright Water Waldorf School in Seattle on Capitol Hill. If you didn’t know the name of a particular school like Bright Water and didn’t include it in the search, the results would be completely different. When new videos are uploaded on Youtube, the website asks for the title, description and keywords of the video. These pinpoint the secret to internet searches. Although not all social media and basic search engines have these requirements and don’t always ask for that information, the use of title, description and keywords can work wonders. In other words if you don’t find a way to include the information contained in a title, description, and keywords into the content of a page, post, or article; search engines will not find your information and will consequently not deliver your data to the multitudes.

I love the internet, media, and especially social media because it reaches out to people this week and next.

What I suggest for social media marketing like foundational work on websites, is to concentrate on the words that strangers would use to find your services. Like Furnace Doctors and Bright Water Waldorf School, more people don’t know names of businesses and institutions, than do know them. If you have a business in DuPont that provides sewing for soldiers, a good Facebook community page would be “Uniform Alterations Sewing Tailoring DuPont” rather than “Sister Suzi,” which might be your business name.

As a community page you could offer comments about sewing as well as post information on your sewing business. Facebook gives you the opportunity to add a description about the page, where you can give details on location and basic content. Most other social media organizations allow you to enter similar information.

Remember, I can predict the future. Be sure to check out my forecast in this article. I love the internet, media, and especially social media because it reaches out to people this week and next.

This content was originally published here.

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Trump’s 2020 attack strategy: Smear Biden over mental fitness By Eric Bradner, Ryan Nobles and Dan Merica, CNN President Donald Trump and his allies have zeroed-in on an attack against Joe Biden, going after the presumptive Democratic governmental nominee’s mental physical fitness in a coordinated effort using smears and innuendo to paint him as ill-quipped to be President of the United States. Trump for months has questioned the mental skill of the opponent he calls “Drowsy Joe.” Trump last week described Biden as “a sleepy person in a basement of a home,” and he has actually repeatedly recommended that Biden did not personally write declarations issued by his project criticizing Trump’s handling of the coronavirus pandemic. His project and the Republican National Committee have progressively focused its attacks on Biden’s tendency for on-camera verbal stumbles in recent weeks, as it looks for to define Biden after he emerged triumphant from the Democratic primary. One example came previously this month, when Trump’s campaign launched an ad comparing Biden and Vermont Sen. Bernie Sanders, which closed with the line: “At least Bernie remembers his positions.” https://twitter.com/parscale/status/1247928262036258816 The attacks are an early demonstration of how Trump will utilize the full Republican politician Celebration apparatus to run a scorched-earth campaign based upon personal insults and unwarranted insinuations– a heightened variation of his playbook from 2016, when Trump and his allies, without proof, called into question Hillary Clinton’s health. They have actually become a daily occurrence from Trump’s campaign, assistants and Republican allies throughout every medium possible– on social media, in campaign e-mail blasts and videos and on Trump-aligned media companies like Fox News. Biden’s advisers and Democratic allies mention that Trump is guilty of many of the same verbal tics he is attacking Biden over, and often lies and embraces conspiracy theories. As one Biden ally put it: “Has Trump taken his own guidance and downed a gallon of bleach yet?” The attacks weaponize Biden’s propensity to stumble over words, utilize the wrong word or interrupt himself in the middle of long answers by stating, “anyhow,” and altering course. To fans of a former vice president who in December 2018 called himself a “gaffe maker,” those long-time spoken tics have always belonged to Biden’s public persona. They are made more forgivable to his advocates by Biden’s openness about conquering a stutter. Aside from periodic jousts amongst assistants on Twitter, Biden’s project has mostly neglected the Trump project’s attacks. Biden-world’s view is that the political and media landscape has actually shifted because 2016, when every Trump attack on a rival was treated as novel and took command of the project narrative on social media and cable news. His consultants pointed to Trump’s stopped working efforts to guide the political discussion in the 2017 Virginia governor’s race, when he and his GOP allies cautioned of the MS-13 gang, in addition to the 2018 midterms, when Trump’s message concentrated on caravans of refugees approaching the US-Mexico border. ” The misapprehension that whatever Trump wishes to speak about is inherently efficient and that he gets to act as the media’s at-large task editor has actually been closed,” a Biden consultant said. As Biden has adapted to marketing in the age of coronavirus– knocked off the campaign path and rather transmitting occasions and interviews from a transformed rec room in his basement in Delaware– Trump’s project is seizing on every on-camera miscue, with conservative Trump allies such as Fox News host Sean Hannity then magnifying them. ” His sharpness, or absence thereof is on screen every day, every time he talks,” Trump project spokesperson Tim Murtaugh informed CNN in response to concerns about the technique. “His failure to keep a train of thought going is obvious.” Biden frequently looks down at his notes, which Trump’s allies have actually mischaracterized as Biden dropping off to sleep. Trump’s boy Eric Trump tweeted a seven-second video from Biden’s online broadcast with Hillary Clinton on Tuesday, along with the hashtag “#SleepyJoe.”. https://twitter.com/EricTrump/status/1255213748811374596. Robby Mook, Hillary Clinton’s 2016 campaign supervisor, said Trump “always projects his biggest weakens on his challenger in an attempt to deflect criticism from himself.”. ” What is very clear is the White Home thinks his presidency will be evaluated on how properly he is managing coronavirus, so it makes ideal sense that he is now attempting to accuse his challenger of incompetence, which is ridiculous.”. The attacks resemble how Trump’s campaign pursued Clinton in 2016, Mook noted. Trump and his campaign frequently cast the former secretary of state as sick or unhealthy, a technique that was further elevated after Clinton stumbled after a September 11 occasion in New York due to concealed pneumonia. ” I simply see a pattern regularly from 2016 all the way through now, which is, he attempts to predict his most significant issues onto his opponents so he gives the media a false equivalence to attempt to muddy the water,” Mook stated. “Part of the factor he was so obsessed with calling Hillary Clinton dishonest is because he is probably the most deceitful individual to win the White Home.”. Biden advisers argue that Trump’s efforts to caricature Biden won’t overcome the same qualities that insulated him in the Democratic primary: After 5 decades in the public eye and eight years as President Barack Obama’s No. 2, voters feel like they know him. Biden frequently expresses distaste for attacks on his rivals’ character. His aides say that by questioning Biden’s mental capability, the President is guiding the project toward concerns of character and fitness. ” This is asinine to tee up– since it’s 10,000 times even worse for him,” a Biden adviser stated. As an example of how easily Trump could be parodied, Biden’s assistants indicated a video from The Daily Show in which Fox News hosts and analysts’ comments about Biden’s mental skill were interspersed with videos of Trump’s own verbal flubs. Biden spokesman Andrew Bates tweeted The Daily Program’s video, which has been seen 3.6 million times on Twitter, on March 25, in action to Trump spokesperson Matt Wolking tweeting: “When is the last time Joe Biden was lucid?”. https://twitter.com/AndrewBatesNC/status/1242886701002960896. ” Triggering voters to assess prospects’ mental states is a devastating proposal for Donald Trump, so we’re never going to prevent him from going there,” Bates said. – CNNPolitics.

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