Social media reaction to advert from Cheltenham fireworks company which reveals photo of dog with its ears covered – Gloucestershire Live

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Substantial opposition to an ad for a fireworks business in Cheltenham is developing on social media.

Many people have actually been left stunned by the image from Cheltenham Fireworks, which shows an image of a pet dog with its ears covered.

It says: “We don’t sell family pet ear protectors however we do sell fawking great fireworks!”

Numerous citizens have spoken out about the phrasing, recommending that it made light of the distress many animals experience during the fireworks duration due to continuous loud bangs.

A representative for the business stated they are pet owners and did not suggest to trigger offense.

He stated his family had gotten ‘personal abuse’ over the ad.

One person said on Facebook: “Is it insufficient that your item triggers fear and alarm and mental distress to animals domestic and wild.

“The effects upon those with PTSD, elderly and of a fearful disposition can be severe. But you advertise the distress you cause! Repellent!”

Another commented: “Your ad is actually not a message that needs to be sent out.

“It shows your lack of care and is very insensitive and reckless.

“Last year we seen a great deal of dreadful occurrences involving fireworks.

“Lots of pet owners of pet dogs in particular have a very stressful time due to fireworks, myself included. Your include sends out a very disinterested image and is unprofessional.”

Laura Stewart, 43, a pet walker living in Stroud, gave her thoughts to Gloucestershire Live: “I was definitely ill when I saw it,” she said.

“It’s something that frightens both dogs and people and to actually take the mick out of it is terrible.

“They simply don’t care about individuals’s animals at all,” she claimed.

Laura, who lives half a mile from a fireworks show, states that the season affects her household a lot.

“My daughter is twelve and a half and she is frightened of the sounds,” she added.

“Your home shakes whenever the fireworks go off.”

Laura states her child gets so upset that it takes her two hours to settle her down.

Wes Reid, 47, from Tewkesbury stated: “This signboard remains in extremely poor taste.

“I’ve been to public display screens but I do not think they need to be sold to the general public except for possibly some of the smaller less hazardous ones like sparklers.

“However the bigger ones should only be offered to arranged display screens.

“It’s extremely crass and most inconsiderate.”

Lee Hicks from Cheltenham Fireworks countered at the criticism: “To start with, we did not mean to anger anyone in any way shape or kind with our advert,” he stated.

“The concept came about because we are pet owners ourselves and we are more than knowledgeable about the distress loud noises can trigger to not only animals however individuals too.

“As our Staffy has actually got older she has ended up being less tolerant to fireworks, but with caring for her in the correct way has enhanced her general health and wellbeing during the firework season.

“Every year we get bombarded by social media haters for trying to run an expert organisation.

“The power of social networks can be frustrating and rather distressing.

“We are a specialist firework business with a license to sell fireworks throughout the year and pride ourselves not only on the quality of our products however the guidance we offer on safely taking pleasure in fireworks.

“After all, it is a tradition than thousands of people take pleasure in every year and have done because 1605.

“I would like to provide a sincere apology to my spouse and family for the upset this has actually triggered to them with individual abuse they have actually gotten and secondly for those who have taken offense from our advert.”

This month it was revealed that Sainsbury’s would stop the sale of fireworks across all shops.

This content was originally published here.

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