Social Network Marketing: Twitter|Social Network Marketing Course
Small company owner’s have an extremely restricted time to concentrate on social networks. Marketing is seldom given full-time focus in a small company.
Is Twitter beneficial for small companies?
So is Twitter helpful for small companies? The answer is that it depends on your market, your audience and your offered resources.
If your small company’ target audience fits within Twitter demographics, then Twitter could be useful for you.
Setting objectives is required for any social media platform that you take on. If you don’t have goals, then you don’t have metrics which leads to sporadic posts. Pick 3 objectives to focus on– any more than that will divide your time and impact your focus.
The most typical objectives for Twitter include:
Once you have these in mind, write them down and identify your metrics, such as mentions or link clicks. These metrics will be available in helpful later when you’re having a look at your analytics reports.
Twitter chooses media that is published straight to its own platform compared to sharing from another. If you have a picture or video that you want to share, it’s much better to upload it than to publish a link.
Twitter photos and videos receive a larger preview treatment while picture links have smaller sized ones. A video might immediately begin playing for a user while a YouTube link needs somebody to click through.
An attractive photo or video goes a long way when you’re scrolling through your timeline.
Reuse and repurpose
Sourcing material requires time. Make it easier on yourself by repurposing your existing brand material. Due to the nature of a fast-moving timeline, a Tweet does not last long on Twitter. This means that your followers might not have actually seen what you Tweeted a number of hours earlier.
Do not hesitate to Tweet the very same material several times throughout a week, month or perhaps year. For each Tweet with the exact same material, change up the featured media or text.