The Ultimate List of Social Media Acronyms and Abbreviations

Social media acronyms are the airport codes of the Internet. You need to know them to get where you’re going, and you usually have to pick them up on the fly.

We’ve all experienced that awkward moment when we have no idea what coded language people are talking. Worse is when you get it wrong. Every office employs someone who thinks WTF stands for Wednesday, Thursday, Friday.

To help you crack the code, we’ve collected the top social media acronyms, initialisms, and abbreviations every marketer should know. They’re broken into four categories:

  • Network specific abbreviations
  • Business specific social media acronyms and abbreviations
  • Technical acronyms and abbreviations used on social media
  • Gen Z social media acronyms and abbreviations

So, WYD RN? It’s time to up your social vocabulary FTW.

Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

Network specific abbreviations

FB: Facebook
G+: Google +
IG: Instagram
LI: LinkedIn
TW: Twitter
YT: YouTube

DM: Direct Message
On Twitter, Facebook, Instagram, and LinkedIn, users can “slide into” someone’s DMs by sending a private message.

MT: Modified Tweet
Tweets that begin with MT indicate that the Tweeter has edited the content they’re retweeting for brevity or other reasons. Also called a Quote Tweet.

PM: Private Message
Private messages are the same as direct messages. If someone asks you to PM them, they’re essentially asking to move a public convo into the private realm.

RT: Retweet
Instead of hitting the retweet button, or retweeting with a comment, some Twitter users repost a tweet and use “RT” plus the user’s handle for attribution.

Popular social media acronyms and abbreviations

AMA: Ask Me Anything
AMAs are social question and answer sessions. Companies and brand representatives host often host AMAs on Twitter, Reddit, or in a live stream.

It’s HAPPENING! Our AMA is starting now on Reddit! We’ll start answering questions at 1 pm EST. Get your questions ready and join us here:

— Wendy’s (@Wendys) December 14, 2017

BRB: Be Right Back
This relic from the chat forum era finds its way back on social when the right occasion calls for it.

brb changing my name to Netflib

— Netflix US (@netflix) June 11, 2018

BTS: Behind the Scenes
Offer your followers a behind-the-scenes look at your brand with this shorthand.

‪Day 2: LIVE from #LAX w/ our Panasonic Technical Services Team. #BTS #PTS #PanasonicAvionics #PanasonicJobs‬

Posted by Life at Panasonic Avionics on Thursday, March 8, 2018

BTW: By The Way
An abbreviated way to add extra info, go on a tangent, or throw some shade.

BTW, Hutchinson now requires waivers if he were to be re-assigned to Marlies. Also, Sparks not eligible to play for the Marlies in the playoffs and would require waivers to be sent down. So, it would appear, three goalies from here on in for TOR. Marlies lose their No. 1.

— Bob McKenzie (@TSNBobMcKenzie) April 5, 2019

DYK: Did You Know
Did you know the DYK abbreviation is a great way to offer a fun fact?

ELI5: Explain It To Me Like I’m Five
To put it simply, this popular-on-Reddit abbreviation calls for a straightforward explanation of something complex.

FBF: Flashback Friday
FBF is a way to throw it back to the past on a Friday.

View this post on Instagram

I’d love to tell you about my dear friend, the iconic photographer Herb Ritts. Herb began his career in the late 70s as an American fashion photographer and director. His work showcased the human form yet defied all the norms of gender, race, and society. It was a real privilege to work with him over the years and be captured in so many different lights Xx #FBF

A post shared by Nicole Kidman (@nicolekidman) on Apr 5, 2019 at 9:57am PDT

FOMO: Fear Of Missing Out
If you haven’t heard of FOMO, you’ve been missing out. This social-bred phobia expresses the anxiety of absence. For homebodies there’s the antonym acronym JOMO, which means Joy of Missing Out.

Everyone is saying Fomo. What is Fomo? I need to know so I can join in. Please help me.

— Trevor Noah (@Trevornoah) November 13, 2012

FTW: For The Win
A sometimes sincere, sometimes sarcastic, acclamation used at the end of a post.

FTW! #DoItBig

— New Orleans Pelicans (@PelicansNBA) March 22, 2018

FYI: For Your Information
Just FYI, this informative abbreviation is often (but not always) delivered with a hint of sass.

View this post on Instagram

FYI you can now get Ref stuff with @afterpayusa. Go forth and probably live your best life.

A post shared by Reformation (@reformation) on Apr 3, 2019 at 10:10am PDT

H/T: Hat Tip
Sometimes just HT, a hat tip is a virtual nod that credits an original source for intel or an image.

ICYMI: In Case You Missed It
A re-up of content or news that might have been missed in the everlasting blitz that is social media.

ICYMI: Sephora is the answer to everything ???? ???? Tag a Beauty Insider member who would have nailed this. @Jeopardy

— Sephora (@Sephora) May 9, 2018

IMO/IMHO: In My Opinion / In My Humble Opinion
A disclaimer for a hot take on something. Opinions are divided on whether the H stands for humble or honest. IMHO, why would anyone be sharing their dishonest opinion?

chimps always spark joy IMHO

— Netflix US (@netflix) January 25, 2019

IRL: In Real Life
Sticklers will insist that the Internet is real life, and away from keyboard (AFK) is a better way to refer to things that happen offline. But IRL is also used occasionally to take a jab at the fronting that’s done on social media.

Are you watching the #SuperBlueBloodMoon #IRL or live online? It’s happening now, so don’t miss it! Earth will continue to block the Sun’s light, casting a reddish hue onto the Moon until around 9:07am ET/6:07am PT. Take a look:

— NASA (@NASA) January 31, 2018

LMK: Let Me Know
When someone uses this, they’re usually waiting for feedback.

Please lmk what you’d most like improved/fixed about your Tesla. Thanks!

— Elon Musk (@elonmusk) November 9, 2018

NBD: No Big Deal
Often used as a humble brag for something that is actually a big deal.

Just walking on air… NBD. #AGT

— America’s Got Talent (@AGT) July 9, 2015

NSFW: Not Safe For Work
This one is literally not safe for work. Think twice before using it on a corporate account. Here are a few other words to avoid, too.

WFH: Working From Home
Often used in online chats with colleagues, but useful for social media as well.

#NSFW unless you’re #WFH. Filth is #NowOnNetflix

— Netflix US (@netflix) September 13, 2014

SMH: Shaking My Head
For the times when it’s necessary people know that you’re shaking your head behind that screen.

Couldn’t even do it in every burger. smh

— Wendy’s (@Wendys) May 29, 2018

TBH: To Be Honest
Abbreviated padding for a humble flex or a negative opinion.

TBH, we’ve always been on a first-name basis with Dunkin’. #NationalCoffeeDay

— JetBlue Airways (@JetBlue) September 29, 2018

TBT: Throwback Thursday
Social media’s designated day of nostalgia.

TFW: That Feeling When
Precedes an often relatable experience, usually accompanied by a meme.

TFW yo beef’s still frozen

— Wendy’s (@Wendys) May 8, 2018

TGIF: Thank God It’s Friday
Because everybody’s working for the weekend.

TGIF: Thank Goodness It’s FLY-day!

Posted by Japan Airlines on Thursday, November 23, 2017

TL;DR: Too Long; Didn’t Read
Usually used to offer a pithy summary on something too lengthy for Internet attention spans.

Long story short: ‘TL;DR’ is now in the dictionary.

— Merriam-Webster (@MerriamWebster) September 4, 2018

WBW: Wayback Wednesday
Wayback Wednesday takes a trip down memory lane on hump day.

Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

Get the free guide right now!

Some views never get old. #ClassicMini #WBW #Heritage

— MINI USA (@MINIUSA) September 12, 2018

Business specific social media acronyms and abbreviations

B2B: Business To Business
Shorthand for a company with business-facing priorities.

B2C: Business To Consumer
Describes a company that offers products or services directly to customers.

CMGR: Community Manager
Community managers cultivate a brand’s relationships on social media. Not to be confused with social media managers, community managers engage and nurture the company’s community.

CTA: Call To Action
A call-to-action is a verbal, written, or visual prompt. It offers people a directive on what to do next, whether that’s “Sign up,” “Subscribe,” or “Call us today.”

Here’s how to write an effective CTA.

KPI: Key Performance Indicator
A key performance indicator is a broad measurement that tracks how effectively a company is accomplishing its goals.

These are the Social Media KPIs That You Can’t Ignore.

ROI: Return On Investment
Return on investment measures how much profit is delivered for given corporate initiatives. ROI is one of the most common ways businesses assess the success of campaigns and ventures. Learn how to track and improve your social media ROI.

SEM: Search Engine Marketing
Search engine marketing refers to a method of advertising on the Internet that involves purchasing ads on search engines in order to increase website traffic.

SEO: Search Engine Optimization
Search engine optimization aims to improve organic search engine results and increase the visibility of content on the web.

SERP: Search Engine Results Page
These are the paid and organic page results that are displayed by a search engine after a user performs a search.

SMB: Small and Midsize Businesses
Small businesses are classified as businesses with less than 50 employees, while midsize (or medium-sized) businesses typically have less than 250. They also are sometimes referred to as small and midsize enterprises (SMEs).

SMP: Social Media Platform
An abbreviation that is sometimes used to refer to the site of a particular social network.

SMM: Social Media Marketing
The practice of increasing brand awareness and consideration on social media, with the objective of building relationships and generating leads.

SMO: Social Media Optimization
Similar to SMM, social media optimization involves the use of the appropriate platforms for brand marketing.

SoLoMo: Social, Local, Mobile
Social, local, mobile describes the convergence of mobile and locally targeted social media marketing that’s grown in popularity thanks to geo-location technology.

SRP: Social Relationship Platform
An SRP is a centralized platform that uses enterprise-grade technology to allow companies to publish on multiple social media sites, as well as monitor, moderate, and analyze.

Looking for an example? Look no further: Hootsuite is a social relationship platform.

TOS: Terms Of Service
The terms of service are the legal rules users agree to follow to use a social platform.

UGC: User-Generated Content
User-generated content refers to any content, such as posts, images, or videos, that is shared by the end users of a social media platform or other site.

WOM: Word Of Mouth
Word-of-mouth marketing refers to the buzz and viral passing of brand conversation online through the active encouragement of a company.

Technical acronyms and abbreviations used on social media

API: Application Programming Interface
An API is a set of tools, definitions, and protocols that allows software developers to backend one system with another. For instance, Google Maps has APIs available for web browser and app integration, so that different companies can integrate map technology.

CMS: Content Management System
A content management system is a platform that hosts the creation and management of digital content. Popular content management systems include WordPress, Joomla, and Drupal.

CPC: Cost Per Click
Also known as pay per click (PPC), cost per click refers to the price an advertiser pays for each click earned on a campaign.

CR: Conversion Rate
The conversion rate measures the percentage of people who have taken an action on your campaign such as views, registrations, downloads, purchases. Conversions are a key metric when it comes to calculating ROI.

CRO: Conversion Rate Optimization
Conversion rate optimization refers to measures taken to improve conversions.

CTR: Click-Through Rate
A click-through rate represents the percentage of people who click on a link after being presented with the option.

CX: Customer Experience
Customer experience refers to the relationship a customer has with a company through various interactions and touchpoints. Mapping out the customer journey is a good way to ensure a customer will have a good experience with your company.

ESP: Email Service Provider

In simple terms, an ESP is a third-party company that offers email services, such as newsletter deployment or marketing campaigns. Popular companies include MailChimp, Constant Contact, and Drip.

GA: Google Analytics
Google Analytics is an analytics platform for websites. Tools allow marketers to track website visitors, referrals, bounce rates, and more. Read our guide to tracking Google Analytics.

PV: Page Views
Page views is a tally of how many visitors have landed on a given page. Overall page views stats often tracked alongside unique page views.

RSS: Rich Site Summary
Also known as: Really Simple Syndication, RSS is a format for syndicating web content. Podcasts, blogs, and publishers rely on RSS feeds to share their content with a wide audience.

Check Out The Hootsuite Syndicator.

Saas: Software As A Service
Software as a service refers to cloud-based applications that are available to customers over the Internet. It’s sometimes also known as “on-demand software” or software plus services.” Examples include email and calendar apps, and Hootsuite.

SOV: Share Of Voice
Share of voice measures the amount of exposure a company owns compared to its competitors. Social share of voice, on the other hand, measures brand exposure based on social conversation about a company.

UI: User Interface
A user interface is the visual part of a system that’s been designed for end users. It’s where humans and machines meet.

URL: Uniform Resource Locator
A URL is the global web address of website or page.

UV: Unique Views
Unique views are the number of individual viewers of a page, video, or image. For example, if a single user views something 10 times, it will register as 10 views and one unique view.

UX: User Experience
In digital design, user experience examines how effectively people interface with systems such as websites or applications. Good UX aims to understand users’ values, needs, abilities, and barriers.

Gen Z social media acronyms and abbreviations

To connect with Gen Zers on social media, you’ve sometimes go to speak their language.

411: Information
If you’ve got the 411, you know what’s up.

AF: As F–––
Emphatic punctuation for an observation, i.e. I’m hungry AF.

BAE: Before Anyone Else
Affectionate term for someone’s boyfriend, girlfriend, or crush.

BC: Because
‘Cause BC is just easier.

FFS: For F–––‘s Sake
Just total exasperation.

FML: F––– My Life
Often used before or after an unfortunate anecdote.

FWIW: For What It’s Worth
A way to chip in one’s two cents.

HMU: Hit Me Up
Call me, get in touch, slide into my DMs, etc.

IDK: I Don’t Know
If you don’t know what this means, IDK how to help you.

ILY: I Love You
Also acceptable are hearts and blow-kiss emojis.

ISO: In Search Of
Often used in forums and groups where things are solicited, sold, or exchanged.

JK: Just Kidding
A helpful add-on for when the joke’s not obvious.

JTM: Just the Messenger
Shorthand to indicate that you’re not the source of the info you’re sharing. Often used in groups and message boards.

LMAO: Laughing My A–– Off
For when laughing normally doesn’t cut it.

LOL: Laughing Out Loud
Because we can’t hear your laughter on the Internet.

NVM: Nevermind
Just, forget about it.

NYT: Name Your Trade
Used in groups and forums where exchanges are made. Has misled many to assume The New York Times is in very high demand.

Obv: Obviously
Obvs goes without saying.

OH: Overheard
Precedes a direct quote or paraphrase picked up from eavesdropping.

OMG: Oh My God
Or “Oh My Goodness” for the non-blasphemous folks.

OMW: On My Way
Means someone is coming IRL.

Pls: Please
Please, sans vowels.

PSA: Public Service Announcement
A way to broadcast a message considered valuable to the general public.

RN: Right Now
A real-time mood, i.e. So hungry rn. You can also ask someone WYD RN? (What you doing right now?).

ROFL: Rolling On The Floor Laughing
A full degree above LMAO.

SRSLY: Seriously
For serious incredulity.

TIL: Today I Learned
An opening for sharing a new bit of knowledge, derived from a Reddit forum of the same name.

TMI: Too Much Information
Either used before providing too much information (i.e. “this may be TMI, but…”), or to tell someone they have (i.e. Ew! TMI).

TY: Thank You
Or thx.

WTF: What The F–––
Seriously, WTF.

YW: You’re Welcome
Don’t mention it with more letters than necessary.

Looking to add more lingo to your social vocabulary? Check out our social media glossary.

DYK Hootsuite makes SMM easier and quicker? Schedule, compose, and publish posts to FB, IG, LI, TW, and YT all from one dashboard. Srsly! Try it free rn.

The post The Ultimate List of Social Media Acronyms and Abbreviations appeared first on Hootsuite Social Media Management.

This content was originally published here.

Related posts

Trump’s 2020 attack strategy: Smear Biden over mental fitness By Eric Bradner, Ryan Nobles and Dan Merica, CNN President Donald Trump and his allies have zeroed-in on an attack against Joe Biden, going after the presumptive Democratic governmental nominee’s mental physical fitness in a coordinated effort using smears and innuendo to paint him as ill-quipped to be President of the United States. Trump for months has questioned the mental skill of the opponent he calls “Drowsy Joe.” Trump last week described Biden as “a sleepy person in a basement of a home,” and he has actually repeatedly recommended that Biden did not personally write declarations issued by his project criticizing Trump’s handling of the coronavirus pandemic. His project and the Republican National Committee have progressively focused its attacks on Biden’s tendency for on-camera verbal stumbles in recent weeks, as it looks for to define Biden after he emerged triumphant from the Democratic primary. One example came previously this month, when Trump’s campaign launched an ad comparing Biden and Vermont Sen. Bernie Sanders, which closed with the line: “At least Bernie remembers his positions.” The attacks are an early demonstration of how Trump will utilize the full Republican politician Celebration apparatus to run a scorched-earth campaign based upon personal insults and unwarranted insinuations– a heightened variation of his playbook from 2016, when Trump and his allies, without proof, called into question Hillary Clinton’s health. They have actually become a daily occurrence from Trump’s campaign, assistants and Republican allies throughout every medium possible– on social media, in campaign e-mail blasts and videos and on Trump-aligned media companies like Fox News. Biden’s advisers and Democratic allies mention that Trump is guilty of many of the same verbal tics he is attacking Biden over, and often lies and embraces conspiracy theories. As one Biden ally put it: “Has Trump taken his own guidance and downed a gallon of bleach yet?” The attacks weaponize Biden’s propensity to stumble over words, utilize the wrong word or interrupt himself in the middle of long answers by stating, “anyhow,” and altering course. To fans of a former vice president who in December 2018 called himself a “gaffe maker,” those long-time spoken tics have always belonged to Biden’s public persona. They are made more forgivable to his advocates by Biden’s openness about conquering a stutter. Aside from periodic jousts amongst assistants on Twitter, Biden’s project has mostly neglected the Trump project’s attacks. Biden-world’s view is that the political and media landscape has actually shifted because 2016, when every Trump attack on a rival was treated as novel and took command of the project narrative on social media and cable news. His consultants pointed to Trump’s stopped working efforts to guide the political discussion in the 2017 Virginia governor’s race, when he and his GOP allies cautioned of the MS-13 gang, in addition to the 2018 midterms, when Trump’s message concentrated on caravans of refugees approaching the US-Mexico border. ” The misapprehension that whatever Trump wishes to speak about is inherently efficient and that he gets to act as the media’s at-large task editor has actually been closed,” a Biden consultant said. As Biden has adapted to marketing in the age of coronavirus– knocked off the campaign path and rather transmitting occasions and interviews from a transformed rec room in his basement in Delaware– Trump’s project is seizing on every on-camera miscue, with conservative Trump allies such as Fox News host Sean Hannity then magnifying them. ” His sharpness, or absence thereof is on screen every day, every time he talks,” Trump project spokesperson Tim Murtaugh informed CNN in response to concerns about the technique. “His failure to keep a train of thought going is obvious.” Biden frequently looks down at his notes, which Trump’s allies have actually mischaracterized as Biden dropping off to sleep. Trump’s boy Eric Trump tweeted a seven-second video from Biden’s online broadcast with Hillary Clinton on Tuesday, along with the hashtag “#SleepyJoe.”. Robby Mook, Hillary Clinton’s 2016 campaign supervisor, said Trump “always projects his biggest weakens on his challenger in an attempt to deflect criticism from himself.”. ” What is very clear is the White Home thinks his presidency will be evaluated on how properly he is managing coronavirus, so it makes ideal sense that he is now attempting to accuse his challenger of incompetence, which is ridiculous.”. The attacks resemble how Trump’s campaign pursued Clinton in 2016, Mook noted. Trump and his campaign frequently cast the former secretary of state as sick or unhealthy, a technique that was further elevated after Clinton stumbled after a September 11 occasion in New York due to concealed pneumonia. ” I simply see a pattern regularly from 2016 all the way through now, which is, he attempts to predict his most significant issues onto his opponents so he gives the media a false equivalence to attempt to muddy the water,” Mook stated. “Part of the factor he was so obsessed with calling Hillary Clinton dishonest is because he is probably the most deceitful individual to win the White Home.”. Biden advisers argue that Trump’s efforts to caricature Biden won’t overcome the same qualities that insulated him in the Democratic primary: After 5 decades in the public eye and eight years as President Barack Obama’s No. 2, voters feel like they know him. Biden frequently expresses distaste for attacks on his rivals’ character. His aides say that by questioning Biden’s mental capability, the President is guiding the project toward concerns of character and fitness. ” This is asinine to tee up– since it’s 10,000 times even worse for him,” a Biden adviser stated. As an example of how easily Trump could be parodied, Biden’s assistants indicated a video from The Daily Show in which Fox News hosts and analysts’ comments about Biden’s mental skill were interspersed with videos of Trump’s own verbal flubs. Biden spokesman Andrew Bates tweeted The Daily Program’s video, which has been seen 3.6 million times on Twitter, on March 25, in action to Trump spokesperson Matt Wolking tweeting: “When is the last time Joe Biden was lucid?”. ” Triggering voters to assess prospects’ mental states is a devastating proposal for Donald Trump, so we’re never going to prevent him from going there,” Bates said. – CNNPolitics.

Authentication failed. No user with this email address found. This content was originally published here.