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Twitter Adds Subtitles to Native Video : Social Media Examiner

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week’s Social Media Marketing Talk Show, we explore Twitter video subtitle updates and API changes with special guest Dan Knowlton.
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Twitter Adds Native Subtitles to Videos : Video publishers on Twitter can now include SRT subtitles viewable on the web, iOS, and Android. This new feature applies to videos published through Twitter Media Studio, Twitter Ads, or the API. Videos in the Twitter timeline autoplay with the sound off, which is why subtitles are such an exciting update for content creators on Twitter. (2:53)
Want to see subtitles in action? Check out this Tweet from @TwitterMovies . pic.twitter.com/lq9mwwkgxx
— Twitter Media (@TwitterMedia) March 29, 2019
On the show, our guest, Dan Knowlton, mentioned a step-by-step tutorial on how to add subtitles to your Twitter videos. You can find it at the KPS Digital Marketing site.
Twitter Media Studio Adds Promotion End Date Setting : In a minor but important update, Twitter announced via tweet that it now allows marketers to set an end date for promotions and sponsorships composed within Twitter Media Studio. (13:26)
You asked, we answered: Promotion Expiration for Sponsorships is here! The time frame for the promotion of Tweets composed within Media Studio can now be limited – just use the “Set Promotion Expiration” field. pic.twitter.com/9jpSTmDTHl
— Twitter Media (@TwitterMedia) April 3, 2019
Twitter Limits API Access for B2B Apps : TechCrunch reports that starting on June 19, Twitter will begin auditing developers using its API to call recent tweets from or mention a user more than 100,000 times per day. (15:35)
Twitter cracks down on API abuse, will charge B2B devs https://t.co/03AkDDD0bU by @joshconstine pic.twitter.com/jfCWP0zjpy
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If the developer can prove they have a legitimate consumer use case such as running a third-party Twitter client or doing research, they’ll be granted free access to the API at their current rate. If they primarily use the data as a B2B tool for something like customer service or social media monitoring, they’ll be required to pay for a commercial licensing agreement with Twitter at a custom price based on usage.
Twitter Streamlines Appeals Process for Suspensions and Violations : Twitter users suspended for violating the network’s rules and guidelines can now appeal the decision and expect a faster response from Twitter with a new Appeals feature found within the app. Engadget reports that this new tool is “part of a larger effort by Twitter to be more transparent about how it manages harmful behavior… [and] get a hold on the rampant abuse that pervades on its platform.” (22:54)
We move quickly to enforce our rules, but sometimes we don’t have the full context and can make mistakes.
To fix that, we added a way for people to appeal our decision in the app and have been able to get back to people 60% faster than before. pic.twitter.com/0BWBnff9lt
— Twitter Safety (@TwitterSafety) April 2, 2019
Twitter Tests “Subscribe to Conversation” Tool : It appears that Twitter is developing a new Subscribe to Conversation feature that provides notifications about a conversation on the platform without liking or replying to it. Although Twitter hasn’t provided any details about this possible new feature, the company did confirm that it’s part of the efforts to make the platform more conversational. (30:22)
This is part of our work to make Twitter more conversational 🛠💬 https://t.co/jB4PWv3A04
— Twitter Comms (@TwitterComms) March 15, 2019
Twitter Rolls Out Battery-Friendly Dark Mode on iOS Called “Lights Out” : Twitter revealed a battery-saving dark mode option for iOS called Lights Out. Previously, Twitter’s dark theme was more of a bluish shade instead of a true black and was designed to put less strain on the eyes. The new technology takes advantage of OLED screens’ ability to produce the darkest possible shade of black. (35:44)
It was dark. You asked for darker! Swipe right to check out our new dark mode. Rolling out today. pic.twitter.com/6MEACKRK9K
Twitter hasn’t confirmed when this feature will make it to the Android app and the web, but the company told Engadget that it’s coming soon.
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Trump’s 2020 attack strategy: Smear Biden over mental fitness By Eric Bradner, Ryan Nobles and Dan Merica, CNN President Donald Trump and his allies have zeroed-in on an attack against Joe Biden, going after the presumptive Democratic governmental nominee’s mental physical fitness in a coordinated effort using smears and innuendo to paint him as ill-quipped to be President of the United States. Trump for months has questioned the mental skill of the opponent he calls “Drowsy Joe.” Trump last week described Biden as “a sleepy person in a basement of a home,” and he has actually repeatedly recommended that Biden did not personally write declarations issued by his project criticizing Trump’s handling of the coronavirus pandemic. His project and the Republican National Committee have progressively focused its attacks on Biden’s tendency for on-camera verbal stumbles in recent weeks, as it looks for to define Biden after he emerged triumphant from the Democratic primary. One example came previously this month, when Trump’s campaign launched an ad comparing Biden and Vermont Sen. Bernie Sanders, which closed with the line: “At least Bernie remembers his positions.” https://twitter.com/parscale/status/1247928262036258816 The attacks are an early demonstration of how Trump will utilize the full Republican politician Celebration apparatus to run a scorched-earth campaign based upon personal insults and unwarranted insinuations– a heightened variation of his playbook from 2016, when Trump and his allies, without proof, called into question Hillary Clinton’s health. They have actually become a daily occurrence from Trump’s campaign, assistants and Republican allies throughout every medium possible– on social media, in campaign e-mail blasts and videos and on Trump-aligned media companies like Fox News. Biden’s advisers and Democratic allies mention that Trump is guilty of many of the same verbal tics he is attacking Biden over, and often lies and embraces conspiracy theories. As one Biden ally put it: “Has Trump taken his own guidance and downed a gallon of bleach yet?” The attacks weaponize Biden’s propensity to stumble over words, utilize the wrong word or interrupt himself in the middle of long answers by stating, “anyhow,” and altering course. To fans of a former vice president who in December 2018 called himself a “gaffe maker,” those long-time spoken tics have always belonged to Biden’s public persona. They are made more forgivable to his advocates by Biden’s openness about conquering a stutter. Aside from periodic jousts amongst assistants on Twitter, Biden’s project has mostly neglected the Trump project’s attacks. Biden-world’s view is that the political and media landscape has actually shifted because 2016, when every Trump attack on a rival was treated as novel and took command of the project narrative on social media and cable news. His consultants pointed to Trump’s stopped working efforts to guide the political discussion in the 2017 Virginia governor’s race, when he and his GOP allies cautioned of the MS-13 gang, in addition to the 2018 midterms, when Trump’s message concentrated on caravans of refugees approaching the US-Mexico border. ” The misapprehension that whatever Trump wishes to speak about is inherently efficient and that he gets to act as the media’s at-large task editor has actually been closed,” a Biden consultant said. As Biden has adapted to marketing in the age of coronavirus– knocked off the campaign path and rather transmitting occasions and interviews from a transformed rec room in his basement in Delaware– Trump’s project is seizing on every on-camera miscue, with conservative Trump allies such as Fox News host Sean Hannity then magnifying them. ” His sharpness, or absence thereof is on screen every day, every time he talks,” Trump project spokesperson Tim Murtaugh informed CNN in response to concerns about the technique. “His failure to keep a train of thought going is obvious.” Biden frequently looks down at his notes, which Trump’s allies have actually mischaracterized as Biden dropping off to sleep. Trump’s boy Eric Trump tweeted a seven-second video from Biden’s online broadcast with Hillary Clinton on Tuesday, along with the hashtag “#SleepyJoe.”. https://twitter.com/EricTrump/status/1255213748811374596. Robby Mook, Hillary Clinton’s 2016 campaign supervisor, said Trump “always projects his biggest weakens on his challenger in an attempt to deflect criticism from himself.”. ” What is very clear is the White Home thinks his presidency will be evaluated on how properly he is managing coronavirus, so it makes ideal sense that he is now attempting to accuse his challenger of incompetence, which is ridiculous.”. The attacks resemble how Trump’s campaign pursued Clinton in 2016, Mook noted. Trump and his campaign frequently cast the former secretary of state as sick or unhealthy, a technique that was further elevated after Clinton stumbled after a September 11 occasion in New York due to concealed pneumonia. ” I simply see a pattern regularly from 2016 all the way through now, which is, he attempts to predict his most significant issues onto his opponents so he gives the media a false equivalence to attempt to muddy the water,” Mook stated. “Part of the factor he was so obsessed with calling Hillary Clinton dishonest is because he is probably the most deceitful individual to win the White Home.”. Biden advisers argue that Trump’s efforts to caricature Biden won’t overcome the same qualities that insulated him in the Democratic primary: After 5 decades in the public eye and eight years as President Barack Obama’s No. 2, voters feel like they know him. Biden frequently expresses distaste for attacks on his rivals’ character. His aides say that by questioning Biden’s mental capability, the President is guiding the project toward concerns of character and fitness. ” This is asinine to tee up– since it’s 10,000 times even worse for him,” a Biden adviser stated. As an example of how easily Trump could be parodied, Biden’s assistants indicated a video from The Daily Show in which Fox News hosts and analysts’ comments about Biden’s mental skill were interspersed with videos of Trump’s own verbal flubs. Biden spokesman Andrew Bates tweeted The Daily Program’s video, which has been seen 3.6 million times on Twitter, on March 25, in action to Trump spokesperson Matt Wolking tweeting: “When is the last time Joe Biden was lucid?”. https://twitter.com/AndrewBatesNC/status/1242886701002960896. ” Triggering voters to assess prospects’ mental states is a devastating proposal for Donald Trump, so we’re never going to prevent him from going there,” Bates said. – CNNPolitics.

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Posted May 3, 2020