(USA-TX-Plano) Social Media Analyst

Position Summary

The Social network Analyst position is accountable for handling fleet communications, developing material that engages the target audience, evaluating social campaigns and helping with other digital and social networks marketing initiatives geared towards the recruitment of owner-operators.

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Affordable Lodging Declaration

To perform this task effectively, an individual must be able to carry out each important duty satisfactorily. Affordable accommodation might be made to make it possible for certified individuals with impairments to perform the necessary functions.

Task Duties

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Team up with company leaders to create appealing social material to be promoted via social networks channels

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Engage with users using company tone and voice

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Screen and create appropriate public reactions to social networks comments/messages

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Create and keep social material editorial calendar

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Preserve social copy in content management platform for brand and executive evaluation and manage the review and approval process

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Upload and schedule content in Sprout Social for publishing

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Preserve list of owned material URLs and image library for sharing

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Handle Fleet communications (Panther Pulse Podcast & & newsletter, emails, texting).

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Determine suitable social networks channels to interact to target market.

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Screen, track, evaluate and report on social projects, public engagement, demographics, trends and timing, and rival comparisons.

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Establish and execute changes based on analysis to improve company outcomes.

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Maintain and revitalize ‘About’ sections, cover images, pinned posts, featured videos, picture albums, profile settings and layouts based upon existing fleet projects.

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Participate in weekly meetings notifying management on relevant hot subjects.

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Other responsibilities and tasks, as appointed.

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Qualifications.

Education: Bachelor’s Degree in organisation, public relations, interactions, marketing or related degree, chosen.

Experience: Minimum 2 (2) years expert digital marketing and social networks experience with strong familiarity of company applications for social platforms including Facebook, Twitter, LinkedIn, YouTube and Instagram. Prior experience with logistics, customer support and/or transport, chosen.

Computer Skills: Competent with Microsoft Workplace, Sprout Social and content management platforms.

Abilities and Abilities.

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Responsibility – Ability to accept obligation and represent his/her actions.

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Precision – Ability to perform precise and mistake complimentary work within Business policies and guidelines.

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Analytical – Capability to gather raw data and process that data into meaningful form.

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Communication, Oral – Ability to actively interact successfully with others in order to clearly comprehend others’ messages and intent and receive and process feedback.

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Communication, Composed – Capability to communicate in writing clearly and concisely, including proofing and modifying.

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Conceptual Thinking – Ability to understand a situation or issue by recognizing patterns or connections between ideas or scenarios that are not undoubtedly related, recognize and organize parts of a problem in a methodical way and frame originalities and strategies.

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Innovative – Ability to believe in methods that produce something new or which cause novel concepts.

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Consumer Oriented – Desire to serve both external and internal consumers by focusing effort of meeting the clients’ requirements, comprehending their issues, and looking for to construct trust.

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Information Focused – Ability to pay meticulous attention to all elements of a circumstance or job.

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Social – Ability to develop and preserve relationships with others.

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Organized – Capability to be structured and systematic in working abilities.

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Technical Ability – Ability to make use of Company designated and social media systems which require specialized understanding.

The Company has evaluated this job description to guarantee that important functions and standard responsibilities have been consisted of. It is meant to provide standards for task expectations and the staff member’s ability to perform the position explained. It is not intended to be construed as an exhaustive list of all functions, responsibilities, abilities and capabilities. Extra functions and requirements may be appointed by managers as deemed proper. This document does not represent an agreement of employment, and the Business reserves the right to alter this task description and/or designate tasks for the worker to carry out, as the Company might deem suitable.

An Equal Opportunity Company M/F/Vet/ Impairment