Why You Need to Start Running Social Media Ads

Are you trying to determine whether or not your business needs to run social media ads?

All you have to do is look at the current metrics and forecasted ones as well. In 2019, according to Hootsuite, social media advertising revenue is forecasted to be, “over fifty billion dollars annually, which equals out to about $17.00 per user! Furthermore, this constant revenue stream is set to grow 10.5% annually.”

When looking at the most profitable industries in the entire United States economy, $8.3 billion of revenue last year came from top advertising and marketing companies. This demonstrates that marketing and promoting products and services is a vital part of the economy just as manufacturing or creating products is. The sky is the limit for social media advertising, and it should be used for a variety of reasons. Focus on building a presence on each and every media site you find your demographic uses and run ads on that platform as well.

People are beginning to do almost everything imaginable on their phone and that includes shop, eat, communicate, etc. and they spend a majority of the other time on social media. That is why having social media ads is so important to include in your marketing plan so take a look at the 4 major types of ads you should run at the minimum.

Google Search Ads & Display Ads

These Google ads post content that is relevant to users’ search queries, which in turn helps drive more qualified traffic to your website where they can either learn more or make a sale. These ads appear directly on the search engine results page just above the results, and quite often are clicked because they are relevant to the user even if they are looking for something else.

Display ads on the other hand appear on Google’s display network on sites across the Internet, and most of these ads appear as banners. Banner ads are extremely efficient because with proper design they can attract the eye of the user quite easily while scrolling. Choosing a solid color palette as we’ve discussed in previous blogs really is crucial.

Whether you choose Search or Display ads on Google, you can’t go wrong with either. Advanced metrics also help keep social media teams aware of how each ad is performing so you can fine tune them.

Facebook advertising is a useful part of your social media campaign because it can easily help you grow your business and reach new people.

Lyfemarketing.com stated that, “Facebook offers sophisticated targeting options that allow brands to reach relevant audiences based on their demographic information, interests, and behaviors. The more relevant traffic you drive back to your site, the more opportunities you have to engage qualified buyers.”

If you are going to spend money on social media ads then you obviously want to make sure you have an inordinate understanding of your target demographic. If you are just marketing something without knowing your market then you are not going to see results.

Facebook offers a suite of advertising tools to fit the needs of all advertisers. For those brand new to digital advertising, they offer ad creation tools that allow you to create, manage, and track the success of your ads directly from your Facebook Page.

Instagram Ads

Instagram ads are one of the most important that you can have in your repertoire. Not only do they follow similar logistics as Facebook when it comes to determining demographics, location, interests, and behaviors but Instagrams ads are the easiest to place without people becoming annoyed by your ad.

When creating your ad content for Insta, it should be an extremely high resolution picture that looks just like the normal organic content that Instagram users have come to expect from their favorite brands.

By placing ads on social media you are not only driving awareness to your business, product, app or service but you ultimately are driving conversions through impressions and engagement on your ads. You don’t want miss out on the opportunity to market your product or service on social media before it becomes so saturated and demands drive price up.

Not only is it extremely profitable but it can be done within a normal budget and if you would like learn more or find out how we can help you out visit https://www.mulemedia.com/social.

This content was originally published here.

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Trump’s 2020 attack strategy: Smear Biden over mental fitness By Eric Bradner, Ryan Nobles and Dan Merica, CNN President Donald Trump and his allies have zeroed-in on an attack against Joe Biden, going after the presumptive Democratic governmental nominee’s mental physical fitness in a coordinated effort using smears and innuendo to paint him as ill-quipped to be President of the United States. Trump for months has questioned the mental skill of the opponent he calls “Drowsy Joe.” Trump last week described Biden as “a sleepy person in a basement of a home,” and he has actually repeatedly recommended that Biden did not personally write declarations issued by his project criticizing Trump’s handling of the coronavirus pandemic. His project and the Republican National Committee have progressively focused its attacks on Biden’s tendency for on-camera verbal stumbles in recent weeks, as it looks for to define Biden after he emerged triumphant from the Democratic primary. One example came previously this month, when Trump’s campaign launched an ad comparing Biden and Vermont Sen. Bernie Sanders, which closed with the line: “At least Bernie remembers his positions.” https://twitter.com/parscale/status/1247928262036258816 The attacks are an early demonstration of how Trump will utilize the full Republican politician Celebration apparatus to run a scorched-earth campaign based upon personal insults and unwarranted insinuations– a heightened variation of his playbook from 2016, when Trump and his allies, without proof, called into question Hillary Clinton’s health. They have actually become a daily occurrence from Trump’s campaign, assistants and Republican allies throughout every medium possible– on social media, in campaign e-mail blasts and videos and on Trump-aligned media companies like Fox News. Biden’s advisers and Democratic allies mention that Trump is guilty of many of the same verbal tics he is attacking Biden over, and often lies and embraces conspiracy theories. As one Biden ally put it: “Has Trump taken his own guidance and downed a gallon of bleach yet?” The attacks weaponize Biden’s propensity to stumble over words, utilize the wrong word or interrupt himself in the middle of long answers by stating, “anyhow,” and altering course. To fans of a former vice president who in December 2018 called himself a “gaffe maker,” those long-time spoken tics have always belonged to Biden’s public persona. They are made more forgivable to his advocates by Biden’s openness about conquering a stutter. Aside from periodic jousts amongst assistants on Twitter, Biden’s project has mostly neglected the Trump project’s attacks. Biden-world’s view is that the political and media landscape has actually shifted because 2016, when every Trump attack on a rival was treated as novel and took command of the project narrative on social media and cable news. His consultants pointed to Trump’s stopped working efforts to guide the political discussion in the 2017 Virginia governor’s race, when he and his GOP allies cautioned of the MS-13 gang, in addition to the 2018 midterms, when Trump’s message concentrated on caravans of refugees approaching the US-Mexico border. ” The misapprehension that whatever Trump wishes to speak about is inherently efficient and that he gets to act as the media’s at-large task editor has actually been closed,” a Biden consultant said. As Biden has adapted to marketing in the age of coronavirus– knocked off the campaign path and rather transmitting occasions and interviews from a transformed rec room in his basement in Delaware– Trump’s project is seizing on every on-camera miscue, with conservative Trump allies such as Fox News host Sean Hannity then magnifying them. ” His sharpness, or absence thereof is on screen every day, every time he talks,” Trump project spokesperson Tim Murtaugh informed CNN in response to concerns about the technique. “His failure to keep a train of thought going is obvious.” Biden frequently looks down at his notes, which Trump’s allies have actually mischaracterized as Biden dropping off to sleep. Trump’s boy Eric Trump tweeted a seven-second video from Biden’s online broadcast with Hillary Clinton on Tuesday, along with the hashtag “#SleepyJoe.”. https://twitter.com/EricTrump/status/1255213748811374596. Robby Mook, Hillary Clinton’s 2016 campaign supervisor, said Trump “always projects his biggest weakens on his challenger in an attempt to deflect criticism from himself.”. ” What is very clear is the White Home thinks his presidency will be evaluated on how properly he is managing coronavirus, so it makes ideal sense that he is now attempting to accuse his challenger of incompetence, which is ridiculous.”. The attacks resemble how Trump’s campaign pursued Clinton in 2016, Mook noted. Trump and his campaign frequently cast the former secretary of state as sick or unhealthy, a technique that was further elevated after Clinton stumbled after a September 11 occasion in New York due to concealed pneumonia. ” I simply see a pattern regularly from 2016 all the way through now, which is, he attempts to predict his most significant issues onto his opponents so he gives the media a false equivalence to attempt to muddy the water,” Mook stated. “Part of the factor he was so obsessed with calling Hillary Clinton dishonest is because he is probably the most deceitful individual to win the White Home.”. Biden advisers argue that Trump’s efforts to caricature Biden won’t overcome the same qualities that insulated him in the Democratic primary: After 5 decades in the public eye and eight years as President Barack Obama’s No. 2, voters feel like they know him. Biden frequently expresses distaste for attacks on his rivals’ character. His aides say that by questioning Biden’s mental capability, the President is guiding the project toward concerns of character and fitness. ” This is asinine to tee up– since it’s 10,000 times even worse for him,” a Biden adviser stated. As an example of how easily Trump could be parodied, Biden’s assistants indicated a video from The Daily Show in which Fox News hosts and analysts’ comments about Biden’s mental skill were interspersed with videos of Trump’s own verbal flubs. Biden spokesman Andrew Bates tweeted The Daily Program’s video, which has been seen 3.6 million times on Twitter, on March 25, in action to Trump spokesperson Matt Wolking tweeting: “When is the last time Joe Biden was lucid?”. https://twitter.com/AndrewBatesNC/status/1242886701002960896. ” Triggering voters to assess prospects’ mental states is a devastating proposal for Donald Trump, so we’re never going to prevent him from going there,” Bates said. – CNNPolitics.

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